Week 1 Task: Market Research and Consumer Insight Analysis:

Your task for this week is to conduct a detailed market research and consumer insight analysis for a hypothetical product. This will involve identifying the target market, researching their preferences and behaviors, and understanding the competitive landscape. Your deliverable for this task will be a comprehensive market research report, presented in a DOC file. Steps to complete this task include the identification of your target audience, conducting surveys or using publicly available data to understand their needs, researching competitors, and compiling this information into a detailed report. Your report should include an introduction, methodology, findings, and conclusion. Evaluation will be based on the depth and breadth of your research as well as the clarity and organization of your report.

Week 2 Task: Advertising Strategy Development:

For this week, you are required to develop a comprehensive advertising strategy for the same hypothetical product from Week 1. This should include the identification of key messages, selection of advertising channels, and a plan for creative execution. Your final deliverable will be a DOC file outlining your proposed advertising strategy. This task will involve understanding the product and its market, identifying key messages that will resonate with the target audience, selecting appropriate advertising channels, and planning for the creation and distribution of the advertising content. Your strategy should be detailed, realistic, and justified based on your market research. Evaluation will be based on the relevance, creativity, and feasibility of your proposed strategy.

Week 3 Task: Creative Brief Creation:

This week, you are expected to write a creative brief for an advertising campaign based on the strategy you developed in Week 2. The brief should provide a clear vision for the creative team to produce an effective and cohesive campaign. The deliverable for this task is a DOC file containing your creative brief. Your brief should include background information, objectives, target audience, message, tone, media channels, and desired response. Evaluation will be based on the clarity, depth, and alignment of your brief with your Week 2 strategy.

Week 4 Task: Campaign Budgeting and Scheduling:

Your task for this week is to develop a detailed budget and schedule for your proposed advertising campaign. This will involve estimating costs for creative development, media buying, and other expenses, as well as planning a timeline for all key activities. Your deliverable for this task will be a DOC file containing your proposed budget and schedule. Evaluation will be based on the realism and precision of your estimates, the thoroughness of your schedule, and the alignment of your budget and schedule with your proposed strategy.

Week 5 Task: Campaign Evaluation Plan:

In the final week, you are required to develop a plan for evaluating the effectiveness of your proposed advertising campaign. This should include specific metrics to track, methods for collecting and analyzing data, and a plan for interpreting and reporting results. Your deliverable for this task is a DOC file containing your evaluation plan. Evaluation will be based on the relevance and comprehensiveness of your chosen metrics, the feasibility of your data collection and analysis methods, and the clarity of your interpretation and reporting plan.