Week 1 Task: Market Research and Competitive Analysis:

This week, your task is to conduct a thorough market research and competitive analysis of the tire industry in the western region. You are expected to identify key competitors, their product range, pricing strategy, distribution network, and unique selling propositions. You should also analyse the market size, growth trends, customer segments, and buying behaviors. This will require you to use publicly available data and reports. At the end of this research, compile your findings into a comprehensive report. The report must contain a detailed analysis, graphical representations where necessary, and your observations and conclusions. This report should be submitted in a DOC file format. Your evaluation will be based on the depth of your research, accuracy of your analysis, and the quality of your report.

Week 2 Task: Sales Strategy Development:

Based on the market research and competitive analysis conducted in week 1, your task for this week is to develop a sales strategy for our tire products in the western region. This strategy should outline our target customer segments, pricing approach, distribution channels, and promotional tactics. It should also include a sales forecast for the next quarter. Your strategy should be presented in a detailed report, which should be submitted in a DOC file format. You will be evaluated on the appropriateness of your strategy, the clarity of your presentation, and the feasibility of your sales forecast.

Week 3 Task: Key Account Management Plan:

This week, you will be focusing on key account management. Identify at least five potential key accounts in the western region for our tire products. Develop an account management plan for each, outlining the account profile, our value proposition, relationship building strategies, and a sales and service plan. This plan should be compiled into a comprehensive report and submitted in a DOC file format. Your evaluation will be based on the suitability of the selected accounts, the quality of your relationship building strategies, and the practicality of your sales and service plan.

Week 4 Task: Sales Team Training Manual:

Your task for this week is to develop a training manual for a new sales team. This manual should cover product knowledge, selling skills, account management, and customer service. It should also include role-play scenarios and practical exercises. The manual should be comprehensive and easy to understand, and should be submitted in a DOC file format. Your evaluation will be based on the completeness of the manual, the effectiveness of the training methods proposed, and the relevance of the role-play scenarios and exercises.

Week 5 Task: Sales Performance Evaluation System:

In the final week, you are required to design a sales performance evaluation system. This system should outline the key performance indicators for the sales team, the evaluation methods and frequency, and the performance improvement plan. It should also include a sample performance report. The system should be described in a detailed report, which should be submitted in a DOC file format. You will be evaluated on the appropriateness of the key performance indicators, the fairness and accuracy of the evaluation methods, and the effectiveness of the performance improvement plan.