Tasks and Duties
Task Objective: The goal of this task is to analyze a conversion funnel from awareness to conversion, identify bottlenecks, and propose practical optimizations to increase user acquisition. You will simulate an existing website funnel using publicly available data and information, then map out its performance and potential weak points.
Expected Deliverables: A comprehensive report (PDF or DOCX file) that includes a detailed conversion funnel diagram, analysis of drop-off points with supporting data, proposed actionable recommendations for improvement, and a plan for implementing these changes.
Key Steps to Complete the Task:
- Research and select a publicly available dataset or use sample metrics to simulate a website conversion funnel.
- Create a detailed diagram that visualizes each stage of the funnel.
- Analyze the funnel to highlight points where user drop-offs occur, citing any supporting data or assumptions.
- Propose a series of growth hacking optimizations to improve the conversion rate.
- Compile your findings and strategies into a comprehensive report.
Evaluation Criteria: Your submission will be assessed based on the clarity and depth of your analysis, the creativity and feasibility of your optimization recommendations, and the overall quality and completeness of your report. The report should reflect approximately 30 to 35 hours of work, with thorough research and actionable insights that demonstrate a practical understanding of conversion funnel dynamics.
Task Objective: This task requires you to design a detailed A/B testing plan for a growth hacking experiment. You will create a strategy that tests two variations of a key conversion page element (such as a CTA button, headline, or layout) to identify which design or copy yields better results in user engagement and conversion.
Expected Deliverables: A complete experimental framework documented in a file (PDF or DOCX) that includes a hypothesis, test setup, control and variation details, sample size estimation, success metrics, timeline, and risk mitigation strategies.
Key Steps to Complete the Task:
- Select a conversion element to test using hypothetical or publicly accessible data sources.
- Define clear hypotheses and the desired outcomes from the test.
- Develop the framework, specifying control vs. variant configurations, including how you will segment your audience.
- Outline the process for data collection and analysis after the test is implemented.
- Provide a detailed timeline and resource plan for executing the test.
Evaluation Criteria: Your work will be evaluated based on the integration of practical testing methodology, clarity of your experimental design, detailed documentation of all planned steps, and the inclusion of measurable success metrics. The plan should encapsulate approximately 30 to 35 hours of dedicated strategic and planning work.
Task Objective: The focus of this task is to develop a data-driven dashboard that tracks key performance indicators (KPIs) pertinent to growth hacking. Using simulated or publicly available data, build a dashboard that can effectively monitor user acquisition, engagement, retention, and conversion performance.
Expected Deliverables: A detailed report accompanied by the dashboard file (in a tool of your choice such as Excel, Google Sheets, or a visual analytics software) that includes setup instructions, key metrics tracked, and interpretative insights into potential growth trends.
Key Steps to Complete the Task:
- Select a set of key metrics that are critical for growth hacking success and justify their importance.
- Source or simulate data that reflects these metrics using publicly available information.
- Create a dashboard with clearly defined sections for each KPI using charts, graphs, and summary statistics.
- Write an explanatory report that walks through the dashboard setup, detailing how each metric is calculated and interpreted.
- Discuss any potential adjustments or optimizations that can be implemented based on the data trends observed.
Evaluation Criteria: The submission will be judged on the functionality and clarity of the dashboard, the depth of your metric analysis, and the practical insights provided in the accompanying report. The project should represent around 30 to 35 hours of work, reflecting thorough planning and a data-oriented approach to growth hacking.
Task Objective: This task requires you to design an integrated marketing campaign aimed at driving specific growth objectives. You should incorporate elements of content creation, social media, email marketing, and paid advertising strategies. The campaign should target user acquisition and engagement through multifaceted growth hacking tactics.
Expected Deliverables: A strategic campaign blueprint submitted as a file (PDF or DOCX) that includes campaign goals, a detailed timeline, target segments, messaging strategy, channel-specific tactics, budget allocations, and expected performance metrics.
Key Steps to Complete the Task:
- Identify a growth objective that aligns with user acquisition or engagement using publicly available trends or data for context.
- Segment your target audience and develop tailored messaging strategies for each segment.
- Create an integrated campaign plan that spans multiple platforms (social media, email, content marketing, etc.).
- Outline a comprehensive timeline including milestones, deliverables, and performance checkpoints.
- Detail your budget plan and clearly define KPIs for post-campaign evaluation.
Evaluation Criteria: Your submission will be evaluated on its strategic depth, creativity in using growth hacking techniques, feasibility of the proposed plan, and clarity in outlining expected results. The campaign should reflect an effort equivalent to 30 to 35 hours of work and demonstrate a holistic understanding of executing a multi-channel growth initiative.
Task Objective: The final task focuses on enhancing user retention through strategic engagement initiatives. You will design a comprehensive retention strategy that includes customer segmentation, personalized engagement tactics, and continuous feedback loops to refine the approach. The task involves analyzing engagement trends and proposing ways to increase long-term user loyalty.
Expected Deliverables: A detailed strategy document in a file (PDF or DOCX) that outlines the retention framework, key engagement metrics, a plan for segmentation, and actionable insights backed by simulated or publicly available data.
Key Steps to Complete the Task:
- Perform an analysis of common retention challenges using hypothetical scenarios or sample data from publicly available sources.
- Segment users based on interaction data, demographics, or behavior patterns.
- Develop personalized engagement strategies such as loyalty programs, targeted content, and exclusive offers to drive retention.
- Simulate how these strategies could impact engagement metrics over time, providing a roadmap for measurement.
- Document your insights and proposed actions in a comprehensive report.
Evaluation Criteria: Your work will be assessed on the depth of the segmentation analysis, the practicality of your retention strategies, and the clarity of your documentation. The final report should detail your approach thoroughly, mimicking approximately 30 to 35 hours of applied effort in analyzing and strategizing user engagement and retention practices.