Junior Content Strategist - Digital Marketing & Advertising

The initial task for your virtual internship is to develop a keyword strategy for a hypothetical company. The goal is to improve the company's search engine optimization (SEO) for its digital content. Begin by researching and selecting a specific industry of your choice. Next, identify a minimum of 50 keywords that are relevant to that industry. Then, prioritize these keywords based on factors such as search volume, difficulty, and relevance. You should document your research process, decision-making criteria, and the final keyword list. The deliverable will be a DOC file containing the keyword strategy, a description of your research process, and an explanation of how you prioritized the keywords. The document should be structured, clear, and comprehensive. You will be evaluated on the depth of your research, the relevance and variety of your chosen keywords, and the reasoning behind your prioritization.

Your task for the second week is to create a content calendar for a hypothetical company's blog. This requires you to plan and schedule a month's worth of content around the keywords you identified in the first week. The calendar should include the publishing dates, post titles, targeted keywords, and brief summaries of each post. The deliverable will be a DOC file containing the content calendar and a brief explanation of your strategy. The document should be organized, detailed, and easy to understand. You will be evaluated on the relevance of your content to the targeted keywords, the balance and diversity of your content topics, and the coherence and feasibility of your scheduling.

For the third week, your task is to design a social media ad campaign for a hypothetical product or service of your choice. The campaign should include a series of three distinct ads, each targeting a different keyword from your Week 1 list. Each ad should include a catchy headline, compelling copy, and a clear call-to-action. The deliverable will be a DOC file containing the text for each ad, a brief rationale for your creative choices, and a summary of how each ad targets its keyword. You will be evaluated on the creativity of your ads, the relevance to the targeted keywords, and the persuasiveness of your copy.

Your task for the final week involves creating a marketing analytics report. For this task, assume you have executed a multi-channel digital marketing campaign for a hypothetical company. Your report should analyze the performance of each channel, identify successful elements, and suggest improvements for less successful ones. The report should include key metrics such as click-through rates, conversion rates, bounce rates, and average time spent on the website. The deliverable will be a DOC file containing your comprehensive report. You will be evaluated on your understanding of marketing analytics, your analytical skills, and the depth and clarity of your report.