Tasks and Duties
Objective
Your task for Week 1 is to perform a comprehensive market analysis to define a clear product vision for an e-commerce platform. This includes identifying market trends, understanding competitor strategies, and pinpointing customer needs. You will develop a strategic document that outlines the product vision and its alignment with market opportunities.
Expected Deliverables
- A DOC file containing an introduction, methodology, detailed market analysis, and a proposed product vision statement.
- Data-driven insights and trends from publicly available sources.
- A conclusive set of recommendations to justify the product strategy.
Key Steps
- Research relevant market trends, competitor strategies, and consumer behavior in the e-commerce space.
- Summarize your findings using clear data points, infographics, or summarized tables (if applicable, refer to publicly available information).
- Craft a compelling product vision that addresses identified market needs.
- Outline the methodological approach you used, detailing sources and analysis frameworks.
- Review and structure your final document ensuring it is coherent and comprehensive.
Evaluation Criteria
- The depth and accuracy of the market analysis.
- The clarity and strategic alignment of the proposed product vision.
- The organization and presentation of your DOC file.
- Adherence to the task guidelines and word count requirements.
This task is expected to take approximately 30-35 hours. Spend ample time on thorough research and be mindful of how public data supports your strategy formulation. The DOC file should be neatly formatted and logically structured, showcasing your insights and analytical skills as a future product manager.
Objective
This week, your focus is to design a detailed product strategy along with a step-by-step roadmap for launching new features on an e-commerce platform. Your goal is to create a strategic document that outlines clear phases of development, including short-term and long-term goals, while integrating competitive insights and customer feedback.
Expected Deliverables
- A DOC file that includes an outlined product strategy and a timeline-based roadmap.
- Defined milestones, feature sets, and metrics for monitoring progress.
- A summary of the competitive landscape and customer insights that influenced your roadmap.
Key Steps
- Conduct secondary research to gather insights on competitor product strategies and market demands.
- Define a clear product strategy that addresses immediate market opportunities and sets the foundation for future growth.
- Create a timeline-based roadmap outlining essential milestones, feature releases, and key performance indicators (KPIs).
- Justify each stage of your roadmap with competitor analysis and customer-centric insights.
- Compile all findings and plans into a structured DOC file with headings, subheadings, and detailed explanations.
Evaluation Criteria
- The comprehensiveness of the product strategy and clarity of the roadmap.
- The integration of research insights and alignment with identified market needs.
- The visual and logical organization of the final DOC file.
- Professionalism, including the document’s design and correctness, as well as adherence to the task’s time guidelines.
This assignment is designed to take about 30 to 35 hours, dedicating time to both research and planning. Your strategic document should clearly articulate your reasoning and justify each planning decision with data-driven insights. Ensure that your final DOC file is self-contained, well-organized, and demonstrates your potential as a Junior Product Manager in e-commerce.
Objective
This week you will focus on feature prioritization and the planning of a Minimum Viable Product (MVP) for an e-commerce platform. Your task is to identify key features, rank them based on user impact and technical feasibility, and propose an MVP that offers maximum value with minimal complexity. You should integrate theoretical frameworks like the MoSCoW method or RICE scoring for prioritization.
Expected Deliverables
- A DOC file that details the list of proposed features along with a prioritization matrix.
- A comprehensive rationale for feature ranking and decision-making criteria.
- An outlined MVP plan with essential functions and a phased improvement roadmap.
Key Steps
- List potential features for an e-commerce platform based on your research or hypothetical scenarios.
- Apply a prioritization framework to rank these features, clearly explaining your methodology.
- Draft a detailed MVP plan that focuses on the most critical features, including a timeline for subsequent enhancements.
- Explain how each selected feature meets customer needs and matches strategic business goals.
- Compile your analysis into a structured DOC file with sections for introduction, methodology, feature list, prioritization matrix, and MVP outline.
Evaluation Criteria
- The clarity and rationale behind your feature prioritization.
- The practical viability and strategic coherence of your MVP proposal.
- The depth of analysis and application of recognized prioritization frameworks.
- The quality and organization of the submitted document.
This task is estimated to take 30-35 hours and should reflect your analytical skills, attention to detail, and ability to balance user needs with technical feasibility. Your final DOC file must be comprehensive, logically structured, and provide well-supported arguments for your prioritization and MVP planning.
Objective
In Week 4, your assignment involves designing a detailed user experience (UX) design and customer journey map for an e-commerce platform. The aim is to understand customer interactions, from discovery to purchase, and identify key touchpoints that influence decision-making. You should focus on pain points and opportunities to enhance customer satisfaction, resulting in improved conversion rates.
Expected Deliverables
- A DOC file that includes a comprehensive customer journey map highlighting key stages.
- Analysis of user experience pain points and proposed solutions to enhance engagement.
- Clear visuals or diagrams (sketched or described) that represent the customer journey.
Key Steps
- Identify critical stages in the customer journey for an e-commerce platform (awareness, consideration, purchase, retention).
- Research common pain points in each phase using publicly available resources.
- Create a detailed journey map outlining customer interactions and emotions at each stage.
- Propose actionable recommendations to improve the overall user experience at crucial touchpoints.
- Integrate textual analysis with visual elements in a well-organized DOC file.
Evaluation Criteria
- The thoroughness and accuracy of the customer journey analysis.
- The creativity and feasibility of the proposed UX improvements.
- Clear explanation and logical structuring of the journey map.
- The overall presentation and clarity of the DOC file.
This assignment should take roughly 30 to 35 hours. You must utilize publicly available insights to inform your analysis and focus on delivering a document that is both visually insightful and textually comprehensive. Pay careful attention to clarity, detail, and the user-centric approach necessary for effective product management.
Objective
For Week 5, you will develop a comprehensive go-to-market (GTM) and launch strategy document for an e-commerce platform. This task requires you to design a plan that covers market segmentation, positioning, marketing mix, and launch timelines to maximize the product’s impact at launch. Your objective is to create a strategic document that demonstrates clear planning and detailed execution steps to drive product adoption.
Expected Deliverables
- A DOC file outlining the entire GTM and launch strategy.
- Segmentation analysis and positioning statements.
- Marketing mix details including pricing, promotion, distribution, and a detailed launch calendar.
Key Steps
- Identify and analyze key market segments and customer personas using publicly available data.
- Craft clear positioning statements that differentiate the product in a competitive e-commerce landscape.
- Develop a detailed marketing mix strategy addressing the 4 Ps (Product, Price, Place, Promotion).
- Create a step-by-step timeline for the product launch including pre-launch activities, launch day, and post-launch evaluations.
- Consolidate your analysis and plan into a DOC file with well-organized sections and clearly defined headers.
Evaluation Criteria
- The strategic depth and feasibility of your go-to-market plan.
- The use of analytical reasoning in segmenting the market and positioning the product.
- The clarity and detail in the timeline and marketing mix descriptions.
- The overall organization, formatting, and presentation of your document.
This task, estimated at approximately 30 to 35 hours of work, requires a blend of strategic planning, market analysis, and creative problem-solving. Your final DOC file should be self-contained and clearly communicate all aspects of the GTM strategy, showcasing your ability to integrate both theoretical and practical elements essential for a Junior Product Manager in e-commerce.
Objective
For the final week of your internship, your task is to develop a performance evaluation and optimization strategy for an e-commerce product. You will perform a simulated assessment of key performance indicators (KPIs) and propose improvements based on qualitative and quantitative methods. This task aims to combine analytical skills with strategic planning to ensure that the product continually meets and exceeds market performance benchmarks.
Expected Deliverables
- A DOC file that outlines the performance evaluation framework and optimization recommendations.
- A list of relevant KPIs and an explanation of how each parameter is measured.
- A detailed action plan describing short-term and long-term optimization strategies, supported by data-driven insights.
Key Steps
- Identify and define important KPIs for an e-commerce platform, such as conversion rates, customer retention, and average order values.
- Develop a structured framework for evaluating these metrics under different market conditions using publicly available data.
- Analyze hypothetical or simulated performance data to identify areas of improvement.
- Formulate optimization strategies, including process changes, feature enhancements, and marketing adjustments.
- Document your methodology, calculations, and recommendations in a detailed DOC file with a clear narrative and organized sections.
Evaluation Criteria
- The rigor and relevance of the performance evaluation framework.
- The practicality and strategic impact of the recommended optimizations.
- The clarity and detailed explanation of your analysis and findings.
- The overall quality, structure, and professionalism of your DOC submission.
This assignment is expected to require 30 to 35 hours of work, integrating both analytical reasoning and strategic planning. Your final DOC file must be self-contained, clearly explaining your evaluation framework, the rationale behind each KPI, and the implications of your findings. This final task will demonstrate your abilities to monitor performance, identify inefficiencies, and propose sustainable improvements essential for a product management role in the competitive e-commerce landscape.