Tasks and Duties
Overview
This task is designed to immerse you in the core aspects of market research and customer analysis as part of your role as a Junior Product Manager in the e-commerce domain. You will explore publicly available market data, analyze customer behavior, and identify key trends that influence purchasing decisions. The objective is to develop a comprehensive understanding of the market environment and articulate clear customer insights through a well-structured DOC report.
Task Objective
The objective is to research and dissect the current e-commerce market, focusing particularly on consumer segments and trends. You will identify potential opportunities and challenges, and propose viable strategies for addressing customer needs.
Expected Deliverables
- A DOC file that includes an executive summary, detailed market analysis, competitor overview, and customer segmentation.
- Clear identification of market trends and consumer behavior insights.
- Recommendations for product positioning and potential areas for innovation.
Key Steps to Complete the Task
- Conduct thorough secondary research using reputable online sources.
- Identify primary customer groups and their digital behavior patterns.
- Analyze competitor product offerings and market positioning.
- Compile findings into a cohesive report with visual data representations (charts/graphs if possible).
- Provide actionable recommendations based on your insights.
Evaluation Criteria
Your submission will be evaluated on the accuracy of research, depth of analysis, clarity of insights, and the practicality of your recommendations. Special attention will be given to the structure and presentation quality of your DOC file.
Overview
This task focuses on the development of a detailed product strategy and roadmap planning exercise tailored for an e-commerce product. You are required to plan the development, launch phases, and possible expansion strategies of a hypothetical product feature. Your DOC file should serve as a strategic guide outlining the product vision, mission, and long-term goals.
Task Objective
Create a detailed product roadmap that aligns with market research findings. Your goal is to outline key milestones, prioritize features, and propose a timeline for execution, ensuring that the strategy is both realistic and forward-thinking.
Expected Deliverables
- A DOC file containing a comprehensive product strategy document.
- A product roadmap with clear timeframes, milestones, and feature priorities.
- A risk assessment and contingency plan to address potential challenges during execution.
Key Steps to Complete the Task
- Review market trends and customer insights from Week 1 research.
- Draft a clear product vision and define strategic objectives.
- Create a timeline that includes key development phases and launch activities.
- Conduct a risk analysis with possible mitigation strategies.
- Integrate visual elements such as Gantt charts or flow diagrams to depict the roadmap.
Evaluation Criteria
Your DOC file will be assessed for logical flow, clarity of strategy, the feasibility of the roadmap, and the comprehensiveness of the risk analysis. The ability to interlink market insights with product strategy will be a key component of the evaluation.
Overview
This task aims to develop your analytical capabilities by conducting an in-depth competitor analysis alongside crafting a compelling value proposition for a new e-commerce feature or product. Your work should focus on identifying competitors, understanding their strengths and weaknesses, and determining how your product can differentiate itself in the market.
Task Objective
The objective is to provide a detailed competitor analysis and to formulate a clear value proposition that articulates the unique benefits of the proposed product. Your analysis should help in identifying gaps that can be leveraged to gain a competitive advantage.
Expected Deliverables
- A DOC file that includes a competitor landscape analysis featuring SWOT (Strengths, Weaknesses, Opportunities, Threats) for each key competitor.
- A section dedicated to the development of a well-articulated value proposition, emphasizing unique selling points.
- Visual representations such as comparative tables or matrices to contextualize the analysis.
Key Steps to Complete the Task
- Identify 3-5 major competitors using public information and evaluate their product offerings.
- Perform a SWOT analysis for each competitor.
- Highlight market gaps and potential improvements your product could offer.
- Develop a clear and concise value proposition that sets your product apart.
- Format your findings into a structured DOC file with headings, sub-headings, and visual aids.
Evaluation Criteria
Submissions will be evaluated based on the depth and accuracy of the competitor analysis, the clarity of the value proposition, and the overall organization and presentation of the DOC file. Thoughtful integration of competitor insights into the value proposition will be essential.
Overview
This task is intended to bridge the gap between strategic planning and execution, with a specific focus on digital marketing tactics tailored for an e-commerce product. You will create a comprehensive execution plan that outlines how to launch and promote the product through various digital channels.
Task Objective
Your objective is to design an actionable digital marketing strategy that complements the product roadmap developed in previous weeks. The strategy should include detailed planning for digital campaigns, budget allocation, and key performance indicators (KPIs) that will measure the success of the campaigns.
Expected Deliverables
- A DOC file documenting a detailed digital marketing strategy.
- Inclusion of campaign planning for social media, email marketing, and online advertising.
- A clear budget and timeline plan along with KPIs and performance metrics.
- Visual elements such as campaign calendars or workflow diagrams.
Key Steps to Complete the Task
- Research best practices and current trends in digital marketing specific to the e-commerce sector.
- Define target audience segments and select appropriate digital channels.
- Create detailed campaigns with set budgets, timelines, and expected outcomes.
- Develop metrics and KPIs to measure the strategy's effectiveness.
- Compile the strategy into a clearly organized DOC file.
Evaluation Criteria
Your submission will be evaluated on the thoroughness of the digital marketing plan, the realism and detail of the execution strategies, as well as the quality of presentation in your DOC file. Emphasis will be placed on creativity, strategic insight, and practical execution steps.
Overview
This task focuses on performance measurement and the application of data analytics in decision-making. You will design a framework to track, analyze, and optimize product performance using various KPIs and analytics tools, all without accessing any internal data. This task is essential for understanding how a digital product can be continuously improved based on its performance metrics.
Task Objective
The objective is to establish a robust set of performance metrics and design a hypothetical dashboard report that showcases how e-commerce product performance can be monitored and optimized. You need to illustrate how key metrics can drive strategic decisions and product improvements.
Expected Deliverables
- A DOC file that details your analytics framework and performance measurement plan.
- A proposed set of KPIs with explanations on why these metrics are critical.
- A layout description for a hypothetical dashboard, including graphical representation of data.
- Discussion on how data insights can translate into actionable strategies for product enhancement.
Key Steps to Complete the Task
- Identify and describe at least five key performance metrics relevant to e-commerce products.
- Explain how these metrics can be tracked and analyzed using publicly available tools or methods.
- Draft a conceptual framework for a dashboard that displays these metrics.
- Discuss how this framework can influence decision making and product strategy.
- Present your final findings in a structured DOC file.
Evaluation Criteria
Your DOC file will be assessed based on the clarity of your framework, the relevance of the selected KPIs, the practicality of your dashboard design, and the depth of discussion regarding data-driven decision making. Originality and attention to detail are crucial.
Overview
This final task is designed to consolidate all the insights and strategies you have developed over the internship period. You will prepare a comprehensive final review that integrates market research, product strategy, competitor analysis, marketing execution, and performance measurement into a coherent strategic presentation. The goal is to create a compelling narrative that can inform stakeholders about the potential impact and future direction of the product.
Task Objective
The objective is to compile all your weekly assignments into a final strategic review document. Your presentation should summarize key findings, provide strategic recommendations, and outline an actionable implementation plan for the e-commerce product.
Expected Deliverables
- A DOC file that serves as a final comprehensive strategic presentation.
- Sections that recap market research, product strategy, competitor analysis, digital marketing plan, and performance metrics.
- A clear and actionable recommendation for the product’s next steps, including an implementation timeline.
- Visual summaries and diagrams that simplify complex data and strategies.
Key Steps to Complete the Task
- Review and synthesize the work completed in the previous five weeks.
- Develop a cohesive narrative that links each strategic component together.
- Highlight key learnings and strategic insights that emerged from your research.
- Create a summary section with visual aids such as flowcharts, diagrams, or infographics.
- Ensure your recommendations for future action are clearly outlined and justified.
Evaluation Criteria
Your final DOC submission will be evaluated on its comprehensive coverage of all aspects of the product strategy, the clarity of the strategic narrative, the quality of visual aids, and the actionable recommendations provided. It should demonstrate your ability to integrate multiple domains of product management into a strategic, cohesive plan.