Junior Visual Designer

Objective: For Week 1, you will focus on the initial stage of brand identity and visual concept creation. Your task is to develop a comprehensive mood board that encapsulates the essence of a fictional company's brand identity. This will include the examination of colors, typography, imagery, and stylistic elements that communicate the brand's values and vision. The fictional brief is for a modern tech startup that combines innovation with sustainability. Your mood board should reflect a balance between futuristic design and eco-friendly elements.

Key Steps to Complete the Task:

1. Research modern tech startups and sustainable design trends. Explore various online sources for inspiration.
2. Create a mood board using digital tools of your choice (e.g., Adobe Spark, Canva, or any design software). Assemble a collection of images, color swatches, typography samples, and icons.
3. Provide annotations or explanatory notes explaining your choices and how each element contributes to the brand narrative.

Expected Deliverable: A single file (preferably in PDF or PNG format) that displays your mood board along with clear annotations. The file should be high resolution and suitable for presentation.

Evaluation Criteria: Your work will be evaluated based on creativity, relevance to the fictional brief, clarity of annotations, and overall visual coherence. The mood board must demonstrate thoughtful research and a deep conceptual understanding of modern sustainable branding.

This task is designed to require approximately 30 to 35 hours of work. Use publicly available resources for research and ensure that your final submission is a self-contained file. No human interaction is needed beyond the file submission.

Objective: In Week 2, you will work on converting your conceptual ideas into practical visual design by developing a detailed UI mockup. The task involves designing a homepage for a fictional app dedicated to eco-friendly living. The design must align with the sustainable and modern aesthetics explored in Week 1, while also providing a user-friendly interface that encourages interaction.

Key Steps to Complete the Task:

1. Sketch out preliminary wireframes for the homepage layout, focusing on structure, navigation, and content placement.
2. Create a high-fidelity digital mockup using design tools such as Adobe XD, Figma, or Sketch. Your design should integrate visual elements, typography, icons, and color schemes that reflect modern, eco-friendly branding.
3. Ensure that the design complies with common UI/UX principles and is responsive in concept (even if not fully functional).

Expected Deliverable: A single file (in PDF, PNG, or an accepted mockup format) containing your digital mockup. The file should be accompanied by a brief description explaining design choices and how they align with the app's objectives.

Evaluation Criteria: The task will be assessed on the clarity and usability of your design, adherence to visual design principles, and how well the mockup reflects the brand's identity. The quality of your research and the effectiveness of your visual storytelling will also be considered.

The work for this task should take approximately 30 to 35 hours. Please submit your work as a self-contained file without requiring any external resources.

Objective: Week 3 shifts focus to creating promotional materials that communicate and market the brand effectively. You will design a promotional poster for the fictional eco-friendly tech startup. This poster should serve as a marketing tool for an upcoming product launch, combining visual impact with informative content to attract potential users and investors.

Key Steps to Complete the Task:

1. Analyze marketing principles for promotional materials and gather inspiration from successful campaigns in similar industries.
2. Draft an initial sketch or layout plan. Pay attention to hierarchy, balance, and focal points that draw the audience’s attention.
3. Develop your final poster design using Adobe Illustrator, Photoshop, or any graphic design tool that allows for detailed vector or raster work. Ensure the design reflects both modern aesthetics and the sustainable mission of the brand.
4. Add necessary details such as product information, a tagline, and key benefits.

Expected Deliverable: A high-resolution file (PDF, PNG, or JPEG) of your poster design. This file should clearly show the completed promotional material, ready for a digital or print campaign.

Evaluation Criteria: Your submission will be evaluated based on creativity, visual impact, adherence to design principles, and the ability to effectively communicate the brand's messaging. The poster should also exhibit a high degree of technical skill and refinement.

This practical task is expected to require 30 to 35 hours of work and must be submitted as a standalone file that encapsulates your complete design process.

Objective: During Week 4, you will expand your skills into designing content specifically tailored for digital social media platforms. You are tasked with creating a series of three coordinated social media posts. The theme should align with the overall eco-friendly and innovative branding of our fictional tech startup, and the posts should be designed to engage different audience segments.

Key Steps to Complete the Task:

1. Plan the content and visual strategy for each social media post. Identify which platforms you are targeting and consider the unique design requirements of each.
2. Create distinct yet visually cohesive designs that include text, imagery, and graphical elements. Use design tools like Canva, Adobe Illustrator, or Photoshop to bring your concept to life.
3. Include captions or brief notes that explain your design choices and the message behind each post.

Expected Deliverable: A single file (PDF, PNG, or a multi-page document) that contains all three social media post designs. Each design should be clearly separated and labeled.

Evaluation Criteria: The project will be assessed on the clarity of communication, creative use of digital visual elements, and adherence to the brand’s aesthetics. The effectiveness of the design in promoting engagement and the individual approach taken for each social media channel will also be important factors.

This is a hands-on task designed to take around 30 to 35 hours. The final deliverable must be self-contained and should not require external data or interactions.

Objective: In Week 5, you will explore the principles of logo design by creating a new logo for the fictional eco-friendly tech startup. The task is to research, conceptualize, and produce a final logo that encapsulates the identity and values of the brand. Your design should reflect a balance between a modern look and sustainable design practices.

Key Steps to Complete the Task:

1. Conduct research on logos in the tech and sustainability industries to understand current trends and identify key elements that make a successful logo.
2. Sketch multiple concepts that potentially capture the brand’s essence. Focus on creating a simple yet powerful symbol that is both versatile and memorable.
3. Choose your best concept and design it digitally using vector-based software such as Adobe Illustrator. Ensure that your logo works well in both full-color and monochrome formats.
4. Provide a brief written rationale (embedded within the submission file) explaining your design decisions and how they align with the brand’s identity.

Expected Deliverable: A final logo delivered as a single high-resolution file (PDF, PNG, or an EPS file). The design file must also include your written rationale for context.

Evaluation Criteria: Your submission will be evaluated based on innovation, adherence to design principles, technical execution, and the ability of the logo to capture the brand’s spirit. Clarity, simplicity, and scalability of the design are key aspects, along with the quality of your conceptual explanation.

This project is expected to take approximately 30 to 35 hours and requires the submission of a comprehensive, self-contained file.

Objective: For the final week of this internship, you will compile all your works from the previous weeks into a cohesive portfolio that also documents your creative process. This task involves presenting your best visual design projects along with insights into your decision-making process, challenges faced, and solutions implemented.

Key Steps to Complete the Task:

1. Gather all final deliverable files from the previous five weeks. Review each project and ensure that each piece is polished and reflects high quality work.
2. Create a portfolio document using software such as Adobe InDesign, PowerPoint, or any suitable tool that allows for a professional layout. Include sections for an introduction, project overviews, design rationale, and reflections on your learning journey.
3. Document the creative process for each project in detail. Include sketches, mood boards, wireframes, and any iterative work that demonstrates how you arrived at the final design.

Expected Deliverable: A single, comprehensive, high-resolution file (preferably PDF format) that serves as your portfolio. This portfolio should be self-explanatory and fully self-contained, including all previous design tasks and process documentation.

Evaluation Criteria: The portfolio will be evaluated on organization, clarity, attention to detail, and the depth of your process documentation. Your ability to present your work in a cohesive narrative that highlights both technical proficiency and creative growth is essential. The presentation should be visually engaging, reflective of high design standards, and function as a professional showcase of your skills.

This final task is designed to require approximately 30 to 35 hours of focused work. It must be a self-contained document that does not rely on external data or interactions.