Tasks and Duties
Objective: Create a comprehensive media plan blueprint for an online campaign aimed at a hypothetical product launch. The goal is to develop a clear strategy that outlines target audience profiles, media channels, budgeting, and scheduling. You will use publicly available data and research to build a tactical plan that aligns with the objectives and vision of a modern digital marketing strategy.
Task Details: Over the course of 30-35 hours, you will design a media plan blueprint that includes a detailed overview of your proposed media strategy. Begin by researching current trends in digital media planning and identifying effective tactics used in successful campaigns. Document your findings and justify your channel selection. Develop personas for your target audience and explain how chosen media channels (e.g., social media, search, display, video) will effectively reach these segments. Include a timeline for campaign execution, estimated budgets, and key performance indicators (KPIs) for measuring success.
Key Steps:
- Research digital media planning trends and successful case studies.
- Create target audience personas and justify your media channel choices.
- Outline the media planning strategy including budget allocation and scheduling.
- Summarize expected campaign outcomes and evaluation metrics.
Deliverable: Submit a single PDF file that contains your media plan blueprint, including research insights, analysis, strategic outline, and supporting visuals.
Evaluation Criteria: Your submission will be assessed based on clarity, depth of research, strategic coherence, practicality of plan, and presentation quality.
Objective: Develop and simulate the execution phase of an online advertising campaign. This task requires you to formulate practical steps to launch and adapt a media campaign. You will specify all technical and logistical details necessary to ensure the campaign runs efficiently, including media buying strategies, creative asset scheduling, and tracking methodologies.
Task Details: Over 30-35 hours of work, you will devise a comprehensive campaign execution plan that includes pre-launch setup, live monitoring, and contingency planning. This plan should detail how you will coordinate with creative teams, manage media buying platforms, and monitor performance. You must describe the process by which you adjust strategies in response to real-time data and analytics. The plan should also include simulation scenarios that demonstrate how you would handle potential disruptions or unexpected changes in campaign performance.
Key Steps:
- Outline the initial setup process and pre-testing of the campaign.
- Detail your plan for media buying and asset scheduling.
- Explain the monitoring process and real-time data analytics integration.
- Include contingency strategies and simulation scenarios for handling disruptions.
Deliverable: Submit a well-documented PDF file that outlines your campaign execution simulation plan including workflows, timelines, and contingency protocols.
Evaluation Criteria: Your submission will be evaluated on the practicality and detail of the execution plan, innovation in workarounds, and clarity of documentation and simulation strategy.
Objective: Analyze, critique, and optimize media channels for an ongoing online campaign. In this task, your aim is to identify the strengths and weaknesses of various media options and propose improvements that enhance campaign performance. The exercise requires data analysis and strategic thinking to maximize the effectiveness of media placements.
Task Details: During this 30-35 hour task, you are to develop an in-depth analysis report on media channel performance within a hypothetical digital campaign. Start by choosing a set of commonly used digital media channels (e.g., display, social media, search) and evaluate their performance based on hypothetical but realistic metrics. Develop recommendations on how to refine these channels for improved targeting, engagement, and conversion rates. Emphasize the strategic use of performance data and optimization methods like A/B testing or reallocation of budgets. Be sure to document your reasoning and include graphical representations or mockups that visualize the optimization process.
Key Steps:
- Conduct a detailed review of each selected media channel using hypothetical performance indicators.
- Create metrics-based evaluation criteria for channel performance.
- Propose optimization strategies including creative suggestions and budget adjustments.
- Illustrate your findings with graphs, charts, or mockups where applicable.
Deliverable: Submit a comprehensive PDF report that details your analysis, recommendations, and graphical representations of the proposed optimizations.
Evaluation Criteria: Your submission will be assessed based on analytical depth, creativity in channel optimization, effectiveness of visual aids, and clarity in communicating supporting data and strategies.
Objective: Conduct thorough research on target audience behaviors and competitor media strategies for a hypothetical industry. This task involves gathering publicly available data to form personas and understanding market positioning. Your task is to deliver a report that integrates both qualitative and quantitative research findings to shape media planning decisions.
Task Details: Over 30-35 hours, you will perform comprehensive research to identify the key demographics, interests, and behaviors of your campaign's target audience. Additionally, conduct an analysis of at least three competitors to assess their media strategies. This involves exploring their digital marketing footprints, engagement tactics, and media placements. Use this research to build detailed target audience personas and a competitive analysis that identifies current trends and gaps in the market. Your report should combine insights in a logical flow, supported by charts, tables, and written narratives.
Key Steps:
- Research and compile data on target audience characteristics using public domain sources.
- Create detailed personas that represent key segments of your target market.
- Perform a competitive analysis reviewing at least three competitors and note their media strategies.
- Synthesize insights from both target and competitor research to generate actionable conclusions.
Deliverable: Submit a polished PDF file containing your target audience and competitor research report, complete with detailed personas, analytical charts, and comprehensive narratives.
Evaluation Criteria: Your submission will be evaluated on research quality, clarity of personas and competitive insights, thoroughness of the strategy discussion, and overall readability of the report.
Objective: Develop a detailed post-campaign report that evaluates the performance of your media plan and extracts key learning insights for future improvements. This task simulates the review process from a completed campaign by analyzing hypothetical performance data and drawing actionable conclusions to refine strategies.
Task Details: Over a timeframe of 30-35 hours, construct a comprehensive post-campaign report. Start by setting up hypothetical performance data for your media campaign, including metrics such as reach, engagement, click-through rates, conversions, and ROI. You will then perform a critical evaluation of the campaign's success, identify areas for improvement, and suggest optimization tactics for future planning. Highlight what worked well and where inefficiencies were observed. Discuss the impact of various media channels and evaluate the overall media mix effectiveness.
Key Steps:
- Generate hypothetical performance metrics to simulate campaign data.
- Analyze the performance of each media channel and overall campaign trends.
- Identify key insights and lessons learned from the campaign.
- Provide strategic recommendations for future campaigns based on your analysis.
Deliverable: Submit a comprehensive, well-organized PDF file that presents your post-campaign report, complete with simulated data analysis, visual aids, conclusions, and actionable recommendations.
Evaluation Criteria: Your submission will be judged on the quality of data analysis, depth of insight, feasibility of recommendations, organization, and clarity of your report.