Week 1 Task: Marketplaces Analysis and Selection:

Your task this week is to conduct a comprehensive analysis of various online marketplaces, focusing on their audience demographics, behavioral patterns, and overall traffic. You are expected to select five marketplaces that you believe would be the most valuable for a hypothetical company to advertise on. Your report should include an executive summary, a detailed analysis of each marketplace, and the rationale behind your selections. The key steps to complete this task are: researching online marketplaces, gathering data, analyzing the data, and writing the report. Deliverables for this task are a DOC file containing your report and your data sources. Your work will be evaluated based on the thoroughness of your research, the validity of your analysis, and the persuasiveness of your arguments.

Week 2 Task: Advertising Strategy Development:

This week, you will develop an advertising strategy for the five selected marketplaces from the previous task. You are expected to craft unique advertising strategies for each marketplace, taking into account their distinct audiences and behaviors. Your strategy should include target audience identification, messaging, and creative approach. The key steps to complete this task are: analyzing each marketplace, developing advertising strategies, and writing the strategy report. Deliverables for this task are a DOC file containing your strategy report. Your work will be evaluated based on the relevance of your strategies to each marketplace, the creativity of your approaches, and the clarity of your report.

Week 3 Task: Ad Creation:

Your task for this week is to design five sample advertisements, one for each marketplace selected in Week 1, based on the strategies developed in Week 2. These advertisements can be text-based, graphical, or a mix, depending on what is most suitable for each marketplace. The key steps to complete this task are: designing the advertisements, writing a brief explanation for each ad, and compiling the ads and explanations into a DOC file. Deliverables for this task are a DOC file containing your advertisements and explanations. Your work will be evaluated based on the quality of your advertisements, the relevance to your strategies, and the conciseness of your explanations.

Week 4 Task: Budget Allocation and Forecasting:

This week, you will develop a budget allocation plan for your advertising campaign across the five marketplaces. You will also create a forecast for the expected results based on your budget allocation. You should take into account factors such as cost-per-click, traffic, and conversion rates. The key steps to complete this task are: researching cost and performance data, developing a budget allocation plan, forecasting results, and writing the budget and forecast report. Deliverables for this task are a DOC file containing your budget allocation plan and forecast report. Your work will be evaluated based on the realism of your budget plan, the accuracy of your forecast, and the clarity of your report.

Week 5 Task: Performance Evaluation Plan:

Your final task is to develop a performance evaluation plan for your advertising campaign. You should define the key performance indicators (KPIs), outline the data collection process, and describe how the data will be used to evaluate the campaign's performance. The key steps to complete this task are: defining the KPIs, outlining the data collection process, describing the evaluation process, and writing the performance evaluation plan. Deliverables for this task are a DOC file containing your performance evaluation plan. Your work will be evaluated based on the relevancy of your KPIs, the feasibility of your data collection process, and the comprehensibility of your evaluation process.