Tasks and Duties
Task Objective
Your task is to create a press release for a hypothetical new product launch by an innovative organization. This exercise is designed to build your skills in crafting clear, concise, and engaging press releases that effectively communicate news to the media and public. You will simulate working in a real-life scenario where accurate information and engaging narratives are crucial.
Expected Deliverables
- A properly formatted press release document (Word or PDF) that includes a headline, subhead, dateline, introduction, body, quotes, boilerplate, and contact information.
Key Steps to Complete the Task
- Research and outline a hypothetical product, its unique selling proposition, and target audience.
- Create a detailed fictional company background including key facts, mission, and vision.
- Draft a press release incorporating a compelling headline and engaging content that effectively conveys the information.
- Review and revise your draft to ensure clarity, factual accuracy, and consistency in tone.
- Submit your final draft as a file attachment.
Evaluation Criteria
- Content Clarity and Structure (ease of understanding, logical flow)
- Adherence to the standard format and industry practices.
- Engagement and Creativity (how well the press release captures reader interest)
- Proofreading and error-free content.
- File formatting and overall presentation.
This exercise should take approximately 30 to 35 hours, including planning, drafting, and final revisions.
Task Objective
Your objective for this task is to develop a comprehensive social media campaign intended to boost the organization’s online presence. You will simulate the responsibilities of a Public Relations Assistant by crafting a strategy and content schedule for a hypothetical campaign that highlights the organization’s initiatives and values.
Expected Deliverables
- A document (Word or PDF) that includes the campaign strategy, content calendar, and sample social media posts across at least three platforms such as Facebook, Twitter, and Instagram.
Key Steps to Complete the Task
- Define the campaign goals, target audience, and key messaging for the organization’s initiative.
- Draft a detailed strategy outlining how the campaign will run, including tactics, key performance indicators (KPIs), and timelines.
- Create a content calendar spanning at least one month, detailing post topics, captions, images/visual elements ideas, and hashtags.
- Develop sample posts that clearly demonstrate your creative approach with considerations for tone and platform-specific guidelines.
- Compile all materials into a single, well-organized document and submit as a file.
Evaluation Criteria
- Strategic Thinking (clear objectives, audience targeting, timing and competitive advantage)
- Creativity and Relevance of Content (engaging and suitable for target demographics)
- Attention to Detail (comprehensive content calendar and quality of sample posts)
- Presentation and Organization (clarity of information and file formatting)
This task is designed to take approximately 30 to 35 hours, allowing you to research relevant strategies and produce a thoughtful, professional submission.
Task Objective
The purpose of this assignment is to simulate the process of media monitoring and analysis. In this task, you will track media coverage of a recent event or campaign (hypothetical or based on publicly available information) and provide a detailed analytical report. This exercise will enhance your ability to assess media impact and identify trends.
Expected Deliverables
- A comprehensive media monitoring report (Word or PDF) that includes a summary of findings, analysis of media tone, identification of key influencers, and recommendations for future public relations efforts.
Key Steps to Complete the Task
- Select a recent event or campaign (publicly available) and list hypothetical or real media sources that covered the event.
- Simulate data collection by summarizing or quoting key content from at least five different sources (you may create fictional excerpts if necessary).
- Analyze the overall media sentiment (positive, neutral, negative) and discuss how this relates to the organization’s public image.
- Identify major themes and trends in the coverage, including any misinterpretations or highlights.
- Provide actionable recommendations on how the organization can enhance its media relations.
- Compile your analysis into a structured and well-organized report, then submit it as a file.
Evaluation Criteria
- Depth of Analysis (quality and insightfulness in evaluating media coverage)
- Clarity and Organization (logical structuring of the report)
- Creativity in Data Presentation (use of tables, charts, or graphs where applicable)
- Actionable Recommendations (practical and realistic guidance)
This practical exercise should take about 30 to 35 hours, balancing research, data compilation, and thoughtful analysis to produce a report that reflects the dynamics of media relations.
Task Objective
This assignment focuses on the strategic planning and coordination of a public relations event or campaign. Imagine you have been tasked with organizing a community outreach event for a nonprofit organization. Your goal is to create a detailed plan that covers all aspects of the event, from pre-event promotion to post-event follow-up, ensuring that the event enhances the organization’s reputation and media presence.
Expected Deliverables
- A detailed event planning document (Word or PDF) that includes an event timeline, promotional strategy, target audience analysis, logistics plan, and anticipated outcomes.
Key Steps to Complete the Task
- Define the purpose and objectives of the event, including its alignment with the organization’s mission.
- Develop a timeline with key milestones and deadlines for each stage of the planning process.
- Create a promotional plan that outlines strategies for pre-event marketing, social media engagement, and press kit preparation.
- Identify necessary resources, including roles and responsibilities, vendor contacts, and budget estimates.
- Draft contingency plans to address potential challenges that may arise during the event.
- Compile all this information into a comprehensive event planning document to be submitted as a file.
Evaluation Criteria
- Comprehensiveness of the Plan (coverage of all critical event aspects)
- Practicality and Realism (feasibility and attention to potential hurdles)
- Creativity in Promotion (innovative and engaging promotional ideas)
- Organizational Clarity (logical structure and ease of understanding)
This task is expected to require circa 30 to 35 hours to complete, including planning, drafting, and finalizing all tasks to simulate a real-world event management scenario.
Task Objective
In this exercise, you are required to develop a crisis communication strategy and prepare a corresponding press statement. The goal is to equip you with the ability to respond quickly and effectively in a public relations crisis. You will simulate a scenario in which a company faces a significant public issue and must communicate rapidly to mitigate potential damage to its reputation.
Expected Deliverables
- A crisis communication strategy document (Word or PDF) detailing steps for immediate response, key messages, internal communications protocols, and follow-up actions.
- A draft of a press statement aimed at addressing the crisis, clarifying any misunderstandings, and reassuring the public and stakeholders.
Key Steps to Complete the Task
- Create a brief fictional crisis scenario that could realistically impact the organization.
- Outline the strategic process for managing the crisis from identification to resolution, highlighting key stakeholders and communication channels.
- Develop clear and concise messaging that can be adapted for both internal and external audiences.
- Draft a press statement addressing the crisis, ensuring it is empathetic, factual, and transparent.
- Review and refine your documents to ensure coherence, consistency, and alignment with best practices in crisis management.
- Bundle all documents into one file for final submission.
Evaluation Criteria
- Strategic Insight (proactive and reactive measures described in the strategy)
- Clarity and Consistency of the Message (both in strategy and press statement)
- Relevance and Realism (alignment with typical crisis scenarios and industry practices)
- Overall Quality of the Submission (formatting, language, and presentation)
This task is designed to take approximately 30 to 35 hours, encouraging you to engage in a thorough simulation of a crisis management situation reflecting real-world public relations challenges.