Social Media Coordinator

Objective: Develop a comprehensive social media strategy tailored for a hypothetical brand. This task emphasizes strategic planning, market research, and content planning while considering audience engagement, platform-specific nuances, and brand consistency.

Task Instructions: You are required to create a detailed strategy document that outlines your approach for building and managing a brand's social media presence. The document should include an overview of the proposed target audience, key messaging, content themes, platform selection, and competitive analysis. Also, articulate a clear content plan that schedules different types of posts (informative, promotional, engaging, etc.) across at least three major social media platforms.

Key Steps:

• Conduct market and audience research using publicly available data.
• Identify the most relevant social media platforms based on your target audience.
• Outline short-term and long-term social media goals and objectives.
• Develop a content calendar with a mix of planned post topics, dates, and suggested formats.
• Propose methods to measure campaign success and key performance indicators.

Expected Deliverables: Submit a single file (Word Document or PDF) containing your complete social media strategy and content plan. Your submission should be well-organized, professionally formatted, and include visual elements such as charts or diagrams where applicable.

Evaluation Criteria: Your submission will be assessed based on clarity, depth of research, practicality of the strategy, creativity in content planning, and the overall professional quality of the document. Ensure that the final document reflects around 30 to 35 hours of comprehensive work.

Objective: Create and design a detailed content calendar along with sample posts for multiple platforms, demonstrating your ability to plan and execute engaging content campaigns. The focus of this task is hands-on content production and scheduling.

Task Instructions: Develop a comprehensive content calendar for a two-week period. In addition, design at least five sample social media posts that align with the content calendar’s themes. Your posts should be tailored to the chosen social media platforms (e.g., Instagram, Facebook, Twitter) and should include both textual content and visual layouts or mockups. Describe the rationale behind the timing of each post, and how they are intended to drive engagement, brand consistency, and audience growth.

Key Steps:

• Create a content calendar spreadsheet or document that lists post dates, times, platform, and a brief description for each content piece.
• Develop a minimum of five sample posts, including drafts, visual elements (if applicable), captions, and hashtags.
• Explain your selection of content types and posting frequency, reflecting a strategic mix of engagement, promotional, and informational content.
• Include a section that details your scheduling strategy and how you plan to monitor engagement.

Expected Deliverables: You must compile and submit your work as a single file (Word Document or PDF) containing the content calendar and accompanying samples. Ensure that the document is clear, detailed, and professionally presented.

Evaluation Criteria: Submissions will be evaluated on creativity, strategic alignment with social media best practices, clarity of scheduling, quality of sample posts, and the overall thoroughness of your content calendar. Your deliverable should reflect the commitment of around 30 to 35 hours of work.

Objective: Analyze and report on social media engagement metrics with a focus on data interpretation and actionable insights. This task is designed to test your ability to evaluate the performance of social media campaigns using publicly available analytical data and to provide strategic recommendations based on your analysis.

Task Instructions: Create an analytical report that reviews the engagement data of a hypothetical social media campaign. Although you will not use any proprietary datasets, you can simulate data based on industry averages for likes, shares, comments, and reach. Use this simulated data to compute engagement rates and other relevant metrics. Based on your analysis, provide detailed recommendations on how to optimize future campaigns for improved performance.

Key Steps:

• Draft an explanation of key social media metrics and explain why they are important.
• Simulate a dataset that reflects typical engagement metrics over a campaign period for at least three platforms.
• Utilize charts, graphs, or tables to present your simulated data in a clear and comprehensive manner.
• Offer detailed recommendations for optimization and justify them with your analysis.

Expected Deliverables: Submit a single file (Word Document or PDF) that contains your complete analytical report. The document should include an introduction, data simulation, detailed analysis, visual aids, and a conclusion summarizing your recommendations.

Evaluation Criteria: Your report will be assessed on the accuracy of your simulated data, the depth of your analysis, clarity and professionalism in data presentation, and the practicality of your recommendations. The deliverable should be reflective of around 30 to 35 hours of diligent work.

Objective: Develop a creative and innovative social media campaign that integrates collaborative strategies and content creation techniques. This task is intended to push your creative boundaries while ensuring your campaign is rooted in strategic thought and audience engagement principles.

Task Instructions: Create a complete campaign proposal for a new product or service under a hypothetical brand. Your campaign should incorporate creative themes, interactive content ideas (such as user-generated content, contests, or live events), and collaborative strategies outlining how different teams (e.g., marketing, design, content) would work together. Describe how you would roll out this campaign across multiple social platforms, taking into account the unique aspects of each channel.

Key Steps:

• Develop a campaign theme and narrative that resonates with your target audience.
• Create a proposed timeline and multi-platform rollout plan that details how each phase of the campaign will be executed.
• Design sample creative assets or mockups that convey the visual style and voice of the campaign.
• Explain the collaborative processes required to bring the campaign to life, including potential roles and responsibilities.
• Discuss expected outcomes and the metrics you would use to measure success.

Expected Deliverables: Compile your campaign proposal into a single file (Word Document or PDF) that includes the creative concept, timeline, detailed rollout plan, creative asset samples, and collaboration strategy. The proposal should be rich in detail and easy to follow.

Evaluation Criteria: Your submission will be evaluated on creativity, strategic depth, practical implementation steps, clarity of the collaborative strategy, and the professional quality of the proposal. The final deliverable should clearly reflect approximately 30 to 35 hours of rigorous effort.