UX/UI Design Intern

Objective: The aim of this task is to establish a comprehensive design brief and develop a clear strategy for a digital product redesign project. The intern will simulate a real-world scenario by defining project goals, target users, and desired outcomes. This foundational work will serve as the basis for the entire project and help in guiding subsequent design phases.

Expected Deliverables: A project brief document and a strategic planning file (Adobe XD or PDF) that includes a creative brief, detailed project timeline, design guidelines, and ideal user scenarios.

Key Steps:

• Conduct market and user research using publicly available resources.
• Define the project's scope, target audience, and key features.
• Create a detailed project timeline highlighting key milestones.
• Develop a design strategy that outlines the intended user experience and design constraints.
• Document your findings and planning in a well-organized file.

Evaluation Criteria: The project brief will be evaluated based on clarity, creativity, completeness of research, realistic timeline estimation, and the overall coherence of the strategy. The task must clearly demonstrate an understanding of UX/UI design principles and project management methods. Ensure that the file is well-organized, visually appealing, and professionally presented. This task is designed to require practical work and reflective planning adjustments in a simulated design environment.

Estimated work time: 30-35 hours.

Objective: In this task, the intern will gather insights into user behavior and design preferences by conducting thorough user research. The goal is to create detailed personas that represent the diverse user base for the digital product. This exercise will provide insight into the user experience challenges and help in constructing tailored design solutions.

Expected Deliverables: A file containing comprehensive user personas, a summary of user research findings, empathy maps, and a user journey map prepared using Adobe XD, and delivered as an Adobe XD file or PDF.

Key Steps:

• Identify the target user groups using publicly available industry reports and case studies.
• Create empathy maps and journey maps to illustrate common user pain points and expectations.
• Develop 3-4 detailed user personas with background, goals, frustrations, and potential solutions.
• Use Adobe XD to layout these research artifacts clearly and coherently.
• Review the created personas against the initial project brief to ensure alignment.

Evaluation Criteria: The deliverable will be judged on the depth of research, clarity of the personas, thoroughness of the empathy and journey maps, and how well the design artifacts are integrated into Adobe XD. The file should be organized in a logical manner, and the design should reflect practical understanding of user-centered design methodologies. The final document should be comprehensive and reflect at least 30-35 hours of dedicated work.

Objective: The purpose of this task is to design the initial structure of the digital product by creating low-fidelity wireframes. The intern will learn to prioritize layout and content hierarchy without the distraction of detailed visuals. This will involve planning the navigation, interface elements, and overall user flow, which is a critical step in the design process.

Expected Deliverables: A complete set of low-fidelity wireframes rendered in Adobe XD. The deliverable should include a home screen, navigation flows, and key subpages, submitted as an Adobe XD file.

Key Steps:

• Review the project brief and user personas developed in previous tasks.
• Create a list of core interface elements and screen layouts required for the digital product.
• Develop wireframes that illustrate the layout structure and hierarchy clearly.
• Establish simple user flow diagrams for key functionalities such as navigation and information architecture.
• Ensure that the wireframes are interactive enough to simulate transitions between screens.

Evaluation Criteria: The final deliverable will be assessed on the logical flow of the wireframes, clarity of screen layout, and how well it addresses user needs. The project should show evidence of research and planning adaptations. Creativity in organizing content and adherence to UX best practices will be highly valued. The task should clearly demonstrate the student’s ability to use Adobe XD to create effective wireframes over a 30-35 hour span.

Objective: This task focuses on transitioning from wireframes to high-fidelity mockups by implementing visual design elements. The intern will work on choosing a color scheme, typography, and refining the overall aesthetics in line with UX/UI principles. The deliverable is aimed at showcasing both creativity and attention to detail in digital product design using Adobe XD.

Expected Deliverables: A file containing high-fidelity mockups of key screens in Adobe XD. The design should detail UI components, revised typography, icons, images, and an analysis of the chosen color palette.

Key Steps:

• Review the established wireframes and determine visual improvements.
• Create a mood board and style guide including color schemes, typography, and design motifs.
• Design high-fidelity mockups for at least three key screens using Adobe XD, ensuring consistency in visual elements.
• Apply UI design best practices by focusing on balance, contrast, and accessibility in your mockups.
• Document design decisions and layout changes by annotating elements within Adobe XD.

Evaluation Criteria: The deliverable will be rated on visual appeal, consistency, and usability of the design mockups. The task must clearly illustrate improvements from low-fidelity wireframes to polished design components with detailed explanations for every design choice. Effective use of Adobe XD’s features to produce a stratified and appealing interface within 30-35 hours is expected.

Objective: This task emphasizes the creation of an interactive prototype by incorporating animations and transitions. The intern is expected to simulate a user’s journey and interactions with the digital product. This phase focuses on transforming static designs into a dynamic, clickable model using Adobe XD’s prototyping tools.

Expected Deliverables: An interactive Adobe XD prototype file that includes multiple linked screens, transitions, hover states, and animations representing user interactions within the digital product.

Key Steps:

• Begin by reviewing high-fidelity mockups developed previously.
• Map out critical user flows and interaction points within the digital product.
• Utilize Adobe XD's prototyping features to set up interactive links, transitions, and micro-animations.
• Ensure that every major UI element demonstrates an intuitive response upon interaction.
• Document the user journey using annotations within Adobe XD to explain the logic behind interactive elements.

Evaluation Criteria: The interactive prototype will be evaluated based on its usability, the fluidity of transitions, the effectiveness of micro-interactions, and overall responsiveness. The final submission should showcase comprehensive use of Adobe XD's dynamic features, evidencing solid application of user experience principles. The work should reflect a dedicated time investment of 30-35 hours and solid scholarship of interactive design standards.

Objective: In this final task, the intern will simulate a usability testing scenario to refine the digital product's design. The objective is to identify potential usability issues, gather hypothetical user feedback, and iteratively improve the design based on this simulated data. This task integrates the entire design process by applying enhancements for improved user experience and visual appeal.

Expected Deliverables: A comprehensive usability testing report accompanied by an updated Adobe XD file. The report should detail the testing methodology, potential usability issues, proposed solutions, and final adjustments made to the design.

Key Steps:

• Conduct a simulated usability test by reviewing your interactive prototype and identifying potential user pain points.
• Generate a testing plan and a checklist for usability evaluation based on recognized best practices.
• Create a detailed report outlining observed issues, hypothesized user feedback, and actionable recommendations.
• Iterate the core design in Adobe XD, making enhancements based on your simulated test findings, and update all major interactive elements.
• Prepare a final document that includes before and after snapshots of the Adobe XD file along with annotations explaining improvements.

Evaluation Criteria: Submissions will be assessed on the depth of analysis in the usability report, effectiveness of identified improvements, quality of updated visual and interactive design elements, and the overall presentation. The report and refined design should clearly communicate how feedback was interpreted and applied over a rigorous 30-35 hour work period. Attention to detail, user-centric revisions, and strong narrative in terms of process and outcome are crucial for a successful deliverable.