Tasks and Duties
Task Objective
The objective for this task is to design a comprehensive digital marketing campaign plan that details the strategic approach, target audience analysis, budget allocation, and key performance indicators for a hypothetical brand campaign. The task is tailored to enhance your understanding of digital marketing strategy formulation and planning.
Expected Deliverables
You are required to submit a DOC file that contains a detailed campaign plan including: an executive summary, objective setting, identification and analysis of the target audience, competitive analysis, budget distribution plan, and clear, measurable KPIs for the campaign.
Key Steps to Complete the Task
- Conduct a thorough market analysis using publicly available data and identify a target audience segment.
- Develop a marketing strategy that includes campaign goals, positioning, and messaging.
- Create a budget allocation plan with estimated expenditure across different channels.
- Outline the key performance indicators (KPIs) and metrics that will be used to evaluate the campaign performance.
- Compile all information in a structured DOC file ensuring clarity and coherence of the overall plan.
Evaluation Criteria
Your submission will be evaluated based on the comprehensiveness of the strategy, the clarity of the planning process, accuracy in budget allocation, the feasibility of KPIs, and overall presentation. More than 200 words should clearly outline all the required elements in a self-contained manner, ensuring your document demonstrates your ability to conceptualize a full digital campaign without the need for external templates or datasets. Attention to structure, detail, and analytical depth will be key to achieving a high evaluation.
Task Objective
This task focuses on creating a cohesive content strategy and developing creative briefs that align with the digital marketing campaign designed in Week 1. The aim is to develop engaging, consistent, and platform-appropriate content that can drive campaign outreach and audience engagement.
Expected Deliverables
Submit a DOC file that includes a complete content strategy plan. Your document should feature detailed creative briefs, sample copy, recommendations for visual elements (e.g., images, videos), and guidance for adapting the content across multiple digital platforms.
Key Steps to Complete the Task
- Review the campaign plan developed in Week 1 and extract the key messaging and thematic elements.
- Develop a content calendar that maps out content types and posting schedules for at least three digital platforms.
- Create detailed creative briefs for different content pieces, including blog posts, social media posts, and email marketing campaigns.
- Develop sample content and visual recommendations to support your strategy.
- Ensure the DOC file is clear, comprehensive, and includes all relevant sections.
Evaluation Criteria
Your work will be assessed based on the originality of the content ideas, alignment with the strategic goals, detailed creativity in the briefs, and the practicality of the execution plan. The submission should extend beyond 200 words and clearly articulate your planning, creation, and implementation processes. Ensure that your document stands on its own detail and is fully self-contained, demonstrating a full-cycle development of campaign creative assets without requiring additional resources.
Task Objective
This task requires you to develop a social media strategy that aligns with the overall digital marketing campaign objectives. You are expected to analyze different social media platforms, design tailored content strategies, and develop a posting calendar that maximizes audience engagement and reach.
Expected Deliverables
Prepare a DOC file that outlines your social media strategy. The document should include an analysis of key platforms, a defined strategy for each selected platform, a detailed content schedule, and recommendations for interaction and engagement tactics on social media.
Key Steps to Complete the Task
- Conduct a comparative analysis of popular social media platforms using publicly available data to understand audience behavior and trends.
- Select the most relevant platforms for your campaign based on target demographics and campaign goals.
- Design platform-specific strategies including content themes, posting frequency, and engagement techniques.
- Develop a detailed content calendar that maps out posts, recommended timings, and potential interactions for a period of one month.
- Ensure that all parts are collated, edited, and presented in a well-structured DOC file.
Evaluation Criteria
Submissions will be evaluated on the analytical accuracy of the platform analysis, clarity and feasibility of the proposed strategies, and the detail of the scheduling calendar. The DOC file should contain more than 200 words and cover every important aspect of social media planning. You will be assessed on how well you tie the social media tactics to the broader marketing goals, the creativity in your scheduling, and the overall professionalism of your plan.
Task Objective
This week’s task is concentrated on enhancing your skills in Search Engine Optimization (SEO) and organic content marketing. You are required to develop a strategy that improves website visibility, generates organic traffic, and integrates SEO best practices with content creation.
Expected Deliverables
Your final deliverable is a DOC file that details your SEO plan. The document must include keyword research, on-page and off-page optimization techniques, content recommendations, and measurement strategies to evaluate organic traffic growth and engagement.
Key Steps to Complete the Task
- Conduct keyword research using freely available online tools to identify target keywords relevant to your hypothetical campaign.
- Outline a comprehensive SEO strategy that includes both on-page SEO (like meta tags, content optimization, internal linking) and off-page SEO (link building, social signals).
- Develop organic content strategies that support the identified keywords and drive engagement.
- Create a detailed plan for content auditing and regular performance monitoring.
- Collate your research and strategies in a structured DOC file complete with headings, bullet points for clarity, and detailed explanations.
Evaluation Criteria
Your submission will be evaluated based on the depth and accuracy of the keyword research, clarity of the SEO strategies, and actionable recommendations provided. The DOC file should contain over 200 words and demonstrate a clear understanding of how organic search practices can be integrated within a digital marketing campaign. The more self-contained and detailed your document, the better your evaluation, as this will showcase your ability to independently generate comprehensive SEO strategies for digital campaigns.
Task Objective
This task involves designing a detailed PPC strategy that complements your digital marketing campaign. The focus this week is on developing a campaign setup, ad creative concepts, bid management strategies, and performance monitoring tactics for PPC advertising.
Expected Deliverables
You are expected to submit a DOC file that contains a detailed PPC plan. Your document should include campaign objectives, ad copy samples, creative visuals concept (descriptive text on imagery), bid strategy recommendations, and a framework for measuring ad performance and ROI.
Key Steps to Complete the Task
- Define clear PPC campaign objectives and target demographics using publicly available market insights.
- Develop creative ad concepts including headlines, ad copy, and call-to-action statements for an effective campaign.
- Outline a detailed bid management and budget allocation plan highlighting daily or monthly expenditures.
- Create a framework for performance analysis including key metrics such as CTR, conversion rates, and cost per acquisition.
- Compile your findings and strategies into a DOC file using clear sections, bullet points, and diagrams as needed.
Evaluation Criteria
Your submission will be evaluated on creativity, strategic alignment, and clarity of the PPC plan. A detailed and exhaustive description is expected, which should exceed 200 words. The DOC file must be self-contained, showing a comprehensive understanding of PPC management, effective budget allocation, ad creative development, and performance analysis. The evaluation will also focus on the ease of following your proposed plan and its potential effectiveness in a real-world digital marketing scenario.
Task Objective
In the final week, your focus will shift towards evaluating the performance of your fully developed digital marketing campaign and proposing strategies for continuous improvement. The objective is to critically assess key performance metrics, determine campaign effectiveness, and suggest actionable recommendations for future enhancements.
Expected Deliverables
You must submit a comprehensive DOC file that includes an evaluation report detailing the campaign’s performance analysis. Your document should include identification and explanation of key metrics, an analysis of their performance against set goals, and actionable recommendations for improvement.
Key Steps to Complete the Task
- Review all aspects of your digital marketing campaign, including planning, content creation, and execution across channels.
- Select appropriate performance metrics (such as engagement, conversion rates, ROI) based on your earlier strategies.
- Conduct a thorough analysis of these metrics, including what worked well and what could be improved.
- Develop a set of recommendations for continuous improvement and propose adjustments to the strategy.
- Structure your findings and recommendations clearly in a DOC file with sections, bullet points, and supportive arguments.
Evaluation Criteria
Your report will be assessed on how comprehensively you evaluated the campaign, the logical coherence of your performance analysis, and viability of your recommendations for future improvements. The DOC file must combine strategic thinking with detailed analysis and should exceed 200 words to fully capture all elements of the evaluation process. The overall quality, structure, and depth of your document will be integral to the evaluation, demonstrating your ability to complete a full digital marketing project cycle from inception to optimization.