Tasks and Duties
Objective: Develop a comprehensive strategic framework by applying design thinking principles to the Beauty & Wellness domain. Leverage ideation techniques to identify opportunities and challenges. This task simulates a real-world scenario where planning and analysis are critical in transforming innovative ideas into actionable strategies.
Deliverable: A DOC file detailing the overall strategy, including a problem statement, stakeholder analysis, market research findings (using publicly available information), competitive landscape, and a well-articulated design thinking plan.
Key Steps:
- Conduct thorough research on current trends in the Beauty & Wellness sector.
- Identify a specific challenge or opportunity within this industry.
- Utilize design thinking tools, such as empathy maps, journey maps, or stakeholder maps, to frame the challenge.
- Outline potential solutions and strategies to address the challenge, ensuring to incorporate ideation phases like brainstorming and concept development.
- Create an action plan that outlines both short-term and long-term strategies, including the resources needed and milestones to be achieved.
Evaluation Criteria: The strategy document will be evaluated on clarity, comprehensiveness, the logical flow of information, innovative use of design thinking methods, and the feasibility of the proposed action plan. The DOC file must reflect deep research, original thought, and practical application in a beauty and wellness context. The report should be clear enough to be understandable by practitioners in the field. The task is designed for an investment of 30 to 35 hours, ensuring you conduct in-depth analysis and present a meaningful plan.
Objective: Create a detailed prototype of a beauty and wellness service or product using design thinking methods. This exercise focuses on the production phase, where ideas evolve into tangible prototypes that may include digital interfaces, service blueprints, or physical mockups.
Deliverable: A comprehensive DOC file that includes a step-by-step account of your prototyping process. The submission should incorporate sketches, flow diagrams, narrative descriptions, and explanations of the design choices made during the prototype development process.
Key Steps:
- Identify a design challenge in the Beauty & Wellness space that can benefit from an innovative prototype solution.
- Develop a low-fidelity prototype demonstrating the core functionalities of your proposed idea. Use sketches, wireframes, or storyboard techniques.
- Explain the iterative process, including feedback loops and adjustments made during the prototyping stages.
- Document tools, techniques, and design methodologies used during the creation of the prototype.
- Conclude with potential user testing strategies and how feedback could further refine your prototype.
Evaluation Criteria: Your DOC file will be assessed based on the detail of the prototyping process, clarity of diagrams and illustrations, logical progression from concept to prototype, effective use of design thinking methodologies, and innovative approach in addressing the identified challenge in the beauty and wellness industry. The thorough documentation is expected to be reflective of roughly 30 to 35 hours of work.
Objective: Evaluate the user experience of your proposed beauty and wellness solution using design thinking evaluation techniques. This task requires you to simulate user research by collecting, analyzing, and synthesizing feedback. The goal is to refine your concept based on tangible user insights.
Deliverable: A DOC file that includes a detailed report of your simulated user testing, feedback collection, analysis, and consequent adjustments to the original prototype or strategy.
Key Steps:
- Briefly describe your design concept and the target user profile.
- Craft a simulated user testing plan that includes methods such as surveys, interviews, or usability testing scenarios.
- Generate hypothetical or research-based data from publicly available sources to emulate user feedback.
- Conduct a detailed analysis of feedback to identify key pain points and areas for improvement.
- Propose actionable changes and iterate on your existing concept, clearly documenting the evolution of the design based on feedback.
Evaluation Criteria: The evaluation will be based on how well the DOC file documents the user testing approach, the logical and systematic analysis of feedback, the relevance of adjustments made, and the overall alignment with design thinking principles. Your report should demonstrate a reflective process and be presented with clarity, incorporating sufficient detail to indicate that approximately 30 to 35 hours were dedicated to this analysis and refinement task.
Objective: Craft an innovation roadmap that forecasts future trends in the Beauty & Wellness industry using design thinking insights. This final task challenges you to synthesize your project learnings and external trend analysis to propose a visionary yet actionable plan that nurtures long-term innovation.
Deliverable: A DOC file that outlines a strategic innovation roadmap, complete with trend analysis, vision articulation, strategic milestones, and a timeline that aligns with upcoming market dynamics in the beauty and wellness space.
Key Steps:
- Conduct robust research using publicly available data to explore emerging trends and technologies impacting the beauty and wellness industries.
- Identify potential disruptors and opportunities within the market.
- Create a forward-thinking vision that aligns with your previous concepts and insights from the earlier tasks.
- Develop a detailed innovation roadmap with clear milestones, phases, and strategic recommendations over the next several years.
- Discuss possible challenges, risk mitigation strategies, and how iterative design thinking could support continuous innovation.
Evaluation Criteria: The DOC file will be evaluated based on the depth and clarity of the trend analysis, the logical arrangement of the innovation roadmap, the practical applicability of the recommendations, and the integrative use of design thinking principles. Your roadmap should convincingly articulate a future state of the industry and be backed by thoughtful planning that reflects an investment of 30 to 35 hours of work. The submission should be rich in detail, ensuring that the proposed innovation plans are both visionary and pragmatic.