Tasks and Duties
Objective: For this task, you will research and develop a cohesive visual concept that aligns with a hypothetical company’s branding guidelines. Your focus will be to create a digital mood board that consolidates various design styles, color schemes, typography, and imagery that represent the brand identity you envision.
Expected Deliverables: You must submit a single Photoshop file (.psd) containing a well-organized mood board. The file should include multiple layers, each commenting on different aspects of the design such as color palette, typography, and imagery inspirations, along with annotations explaining each element's role in the overall concept.
Key Steps: (1) Begin by researching current trends in graphic design and identifying how these can be integrated with brand storytelling. (2) Brainstorm ideas and sketch initial concepts on paper or digitally. (3) Collect and curate images, color swatches, and typography samples from free online resources. (4) Organize these elements into a comprehensive mood board within Photoshop. (5) Refine your mood board by ensuring consistency in style and narrative.
Evaluation Criteria: Your task will be evaluated based on the originality and cohesiveness of your visual concept, attention to detail in file organization (use of layers and naming conventions), and clarity of annotations explaining your design choices. This project should take approximately 30-35 hours of work.
Objective: This week, your goal is to develop an intricate digital illustration using advanced Photoshop tools and techniques. Focus on creating a dynamic illustration that showcases your ability to blend multiple Photoshop features such as layer masks, blending modes, and custom brushes.
Expected Deliverables: You are required to submit a layered Photoshop (.psd) file with your final high-resolution digital illustration. Each major element (background, characters, foreground details, effects) should be on separate layers with descriptive names.
Key Steps: (1) Begin by sketching your illustration concept on paper or digitally. (2) Develop a rough layout in Photoshop including the composition and primary design elements. (3) Utilize Photoshop’s advanced features (e.g., layer masks, custom brushes, blending options) to create depth, texture, and dynamic lighting effects in your illustration. (4) Continually refine and adjust the layers to enhance visual impact. (5) Add finishing touches, ensuring smooth transitions and visual consistency.
Evaluation Criteria: Your submitted illustration will be assessed on technical proficiency in Photoshop, creativity in concept development, layer organization, and the overall aesthetic appeal. The project is designed to require about 30-35 hours of dedicated work.
Objective: In this task, you are required to design a high-impact promotional poster for a fictional event, ensuring that the design aligns with modern advertising trends and the company’s brand identity. This exercise will test your ability to combine imagery, text, and design principles to create an engaging layout.
Expected Deliverables: Submit a layered Photoshop file (.psd) with your completed poster design. The file should be well-organized with separate layers for images, text, backgrounds, and graphical embellishments. Additionally, include a brief written explanation (within the Photoshop file as a text layer) describing your design choices.
Key Steps: (1) Brainstorm ideas for a fictional event and define the core message of your poster. (2) Create a detailed sketch or wireframe of your poster layout. (3) Collect or create necessary visual assets such as backgrounds, icons, and textures. (4) Utilize Photoshop tools to integrate these elements into a cohesive and dynamic poster design. (5) Pay attention to typography, color theory, and composition fundamentals to ensure your design is visually compelling.
Evaluation Criteria: You will be evaluated on the originality of your design concept, effective use of Photoshop techniques, layer management, and how well your design conveys the intended message. Dedicate approximately 30-35 hours to complete this practical assignment.
Objective: This week's task challenges you to create a digital collage that tells a story through a creative composition of images, textures, and graphic elements. This exercise is aimed at enhancing your skills in blending images, adjusting filters, and using effects to create a unified narrative in Photoshop.
Expected Deliverables: Your submission should be a Photoshop (.psd) file showcasing your digital collage, with a clearly organized layer structure. The final file must include annotations for key elements, detailing your creative and technical processes.
Key Steps: (1) Research and select multiple images and textures from publicly available resources. (2) Draft a storyline or theme that your collage will illustrate. (3) Assemble your visual elements in Photoshop by using layer masks, filters, and adjustment layers to harmonize the different components. (4) Experiment with various blending modes and opacity settings to achieve a seamless integration of images. (5) Include digital paints or hand-drawn effects to enhance your narrative further.
Evaluation Criteria: Your work will be assessed based on creativity, technical application of Photoshop features, cohesion of your narrative, and the organization of your file layers. The assignment is intended to occupy about 30-35 hours of your time and emphasizes a practical approach to digital storytelling.
Objective: In this task, you will develop a detailed web interface mockup that aligns with modern digital design trends and the hypothetical branding guidelines of our company. This project requires you to showcase usability and aesthetic considerations in designing user interfaces.
Expected Deliverables: Submit a layered Photoshop (.psd) file containing your mockup. Your file must include separate layers for navigation bars, headers, images, icons, call-to-action buttons, and other interactive elements. Additionally, document your design process with embedded notes within the file.
Key Steps: (1) Review current web design trends and assess how they can influence your design strategy. (2) Sketch a low-fidelity layout of your web interface either on paper or digitally. (3) Transition your design to Photoshop, creating a high-fidelity mockup with attention to detail concerning spacing, color schemes, typography, and imagery. (4) Utilize Photoshop’s tools to simulate interactivity and layout responsiveness. (5) Refine your elements based on principles of user experience and visual hierarchy.
Evaluation Criteria: Your project will be evaluated on how well you integrate modern UI/UX design principles, the effective use of Photoshop tools, thorough layer organization, and overall visual appeal. This task should take approximately 30-35 hours of effort.
Objective: For the final task of the internship, you are tasked with creating a comprehensive brand visual identity system using Photoshop. This project should integrate all the skills learned throughout the internship, including mood board creation, digital illustration, composition, and mockup design. Your design system should communicate a strong, consistent brand image across various formats.
Expected Deliverables: Deliver a single Photoshop file (.psd) containing all components of your brand visual identity system. This file should include a mood board, key illustrations, typography selections, a color palette, and templates for promotional materials or web interfaces. Each element must be organized in separate, clearly labeled layers/groups with embedded annotations explaining your design rationale.
Key Steps: (1) Start by developing a brief for a fictional brand, outlining the brand’s core values, target audience, and competitive landscape. (2) Design a mood board that defines the overall aesthetic and visual tone for the brand. (3) Create digital illustrations and graphic elements that represent fundamental aspects of the brand identity. (4) Develop templates for various brand applications such as promotional posters, web layouts, and business cards. (5) Continuously refine and iterate on your design, ensuring consistency across all elements.
Evaluation Criteria: Your submission will be judged on the coherence and applicability of your brand visual identity, technical mastery in Photoshop, effective organization of layers and asset files, and the overall execution and creativity displayed in integrating multiple design elements. This final project is expected to require approximately 30-35 hours of dedicated work.