Junior Digital Marketing Specialist - French Market

Duration: 6 Weeks  |  Mode: Virtual

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The intern will assist in developing and implementing our online marketing strategy for the French market. This role will work closely with the marketing team and will be responsible for creating and managing content, managing social media channels, and analyzing the effectiveness of marketing campaigns. The intern will need to have proficiency in French language (A2 level or higher) and have a strong interest in digital marketing.
Tasks and Duties

The objective of this task is to understand the French digital market and consumer behavior. You will have to conduct a thorough market research and consumer analysis of the French market. Your deliverable will be a comprehensive DOC file report. This report should include: an overview of the French market, a SWOT analysis of the digital market, consumer behavior analysis, and a competitor analysis. To complete this task, you will have to: research the French market, analyze consumer behavior, research competitors in the French market, and compile your findings into a comprehensive report. Your report will be evaluated based on: depth and breadth of research, analytical skills, clarity of information, and report presentation.

Your task for this week is to prepare a digital marketing strategy for a hypothetical product targeting the French market. You are required to submit a detailed strategy report in a DOC file. The report should include: digital marketing goals, target audience, channel selection, content strategy, and a budget plan. To accomplish this task, you need to: identify marketing goals, define target audience, select appropriate channels, plan content strategy, and prepare a budget. Your report will be evaluated based on: clear and realistic goals, understanding of the target audience, appropriate channel selection, effective content strategy, and a reasonable budget plan.

The objective of this task is to create engaging content for the hypothetical product targeting the French market. You are required to submit a content calendar in a DOC file which includes: content topics, descriptions, target audience, and posting schedule. To complete this task, you will need to: brainstorm content ideas, write content descriptions, identify target audience for each content, and schedule the content. Your content calendar will be evaluated based on: creativity of content ideas, quality of content descriptions, understanding of the target audience, and a well-structured posting schedule.

This week's task is to develop an SEO strategy for the hypothetical product targeting the French market. You are required to submit a detailed SEO strategy report in a DOC file. The report should include: keyword research, on-page and off-page SEO strategies, and a link-building plan. To complete this task, you will need to: conduct keyword research, plan on-page and off-page SEO strategies, and create a link-building plan. Your report will be evaluated based on: thoroughness of keyword research, effectiveness of on-page and off-page SEO strategies, and a realistic link-building plan.

The task for this week is to plan a social media campaign for the hypothetical product targeting the French market. You are required to submit a detailed campaign plan in a DOC file. The plan should include: campaign objectives, target audience, social media platforms to be used, content plan, and a monitoring strategy. To complete this task, you will need to: define campaign objectives, identify target audience, select social media platforms, plan content, and devise a monitoring strategy. Your campaign plan will be evaluated based on: clear campaign objectives, understanding of the target audience, appropriate selection of social media platforms, effective content plan, and a sound monitoring strategy.

The objective of this final task is to analyze the performance of all your previous tasks and prepare a report. You are required to submit a comprehensive performance analysis report in a DOC file. The report should include: analysis of each task's performance, challenges faced, key learnings, and recommendations for improvement. To complete this task, you will need to: analyze the performance of each task, identify challenges and learnings, and make recommendations. Your report will be evaluated based on: thoroughness of analysis, identification of challenges and learnings, and practical recommendations for improvement.
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