Junior Graphic Designer

Task Objective: The aim of this task is to have you create a comprehensive brand identity and style guide for a fictional or existing company. You will be responsible for developing visual elements such as color palettes, typography, logo variations, iconography, and layout guidelines that truly represent the brand's personality.

Expected Deliverables:

• A detailed style guide document in PDF format.
• At least three pages that include the logo design, color scheme, typography, and usage guidelines.
• Optional additional visual assets such as icons or patterns used across the brand.

Key Steps:

1. Research and gather inspiration by studying brand identity work from various sectors.
2. Sketch initial ideas and create primary visual elements using graphic design software.
3. Design a cohesive style guide that integrates your visual elements and provides clear usage guidelines.
4. Organize your work in a visually appealing PDF document outlining the complete branding strategy.
5. Review, refine, and prepare your final file for submission.

Evaluation Criteria:

• Creativity and originality in design.
• Clarity and cohesiveness in the brand’s visual identity.
• Attention to detail in the style guide layout and documentation.
• Practical application of design software skills.
• Quality and professionalism of the final submitted document.

This task is designed to take approximately 30 to 35 hours of work. It is fully self-contained and allows you to work independently, utilizing publicly available design inspiration and references. Ensure that your final deliverable clearly demonstrates your ability to establish a strong brand identity and communicate your design intentions effectively through a professional style guide.

Task Objective: The goal of this task is to create a complete advertisement campaign that showcases your ability to conceptualize, design, and execute visual advertising strategies. You’ll need to focus on creating multiple visual elements that work in unison to promote a product, service, or event while attracting a target audience.

Expected Deliverables:

• A final PDF document that includes multiple advertisement designs.
• Designs should include at least three distinct advertisements (e.g., print ad, digital banner, and social media post) that adhere to the same campaign theme.
• Each design must be accompanied by a brief rationale explaining design choices and strategy.

Key Steps:

1. Define a clear campaign theme and target audience.
2. Research current trends in advertisement design, gathering inspiration from successful campaigns.
3. Develop initial sketches and conceptualize your visual ideas before moving to digital execution.
4. Create your final designs using industry-standard graphic design software.
5. Compile your designs and explanations in a detailed PDF file ready for submission.

Evaluation Criteria:

• Creativity and originality in conceptual design and execution.
• Consistency across different advertisement formats.
• Effectiveness in communicating the campaign message and design rationale.
• Professional use of graphic design tools and techniques.
• Overall presentation and clarity of the final PDF deliverable.

This task requires approximately 30 to 35 hours of work and is entirely practical, fostering a deep understanding of advertisement design, strategy, and cohesive visual storytelling.

Task Objective: In this assignment, you are tasked with creating a dual-purpose document that serves as both a brochure and a corporate report layout. The focus is on merging creativity with professional standards to design a layout that is visually appealing but also conveys information in a structured manner.

Expected Deliverables:

• A final PDF file containing the brochure and corporate report designs formatted in a professional layout.
• At least four pages with unique designs that include cover pages, content page layouts, and graphical elements.
• A written explanation for your layout decisions and how each design element contributes to content clarity and engagement.

Key Steps:

1. Determine the target audience for both the brochure and the report.
2. Sketch initial layout ideas and design elements to enhance readability and visual appeal.
3. Focus on aligning visual elements such as headers, typography, and images to create a cohesive design.
4. Create both designs using graphic design software.
5. Compile your final designs into a polished PDF document with annotations explaining your design choices.

Evaluation Criteria:

• Visual appeal and originality in layout design.
• Clear structure and effective communication of information.
• Attention to typographic and graphical details.
• Practical application of design principles for professional documents.
• Overall presentation and clarity of the final deliverable.

This project is estimated to take 30 to 35 hours of work, offering a valuable opportunity to showcase your ability to design multifunctional documents that meet professional standards in both creative and business contexts.

Task Objective: The purpose of this assignment is to enhance your digital illustration skills by designing a themed set of custom icons and illustrations. This task will challenge you to create visually consistent artwork that could be used across various applications such as web interfaces, mobile apps, or printed materials.

Expected Deliverables:

• A set of at least 10 custom icons designed in a uniform style.
• A PDF document compiling your icons, along with additional digital illustrations that enhance a specific theme (e.g., technology, nature, business).
• A brief descriptive note outlining your creative process, design choices, and the rationale behind the uniform style and color schemes.

Key Steps:

1. Select a theme for your icon set and illustrations, ensuring it resonates with a broader design application.
2. Research existing icon design trends to draw inspiration while avoiding imitation.
3. Create initial sketches and explore various design iterations using digital design software.
4. Finalize your icons and illustrations ensuring consistency in style, color, and detail.
5. Compile all assets into a final PDF document along with a written explanation of your design process.

Evaluation Criteria:

• Creativity and originality of illustrations and icons.
• Visual consistency and unified design style across the asset set.
• Technical proficiency in digital illustration techniques using design software.
• Quality and clarity of the final submission.
• Effectiveness in communicating the design process and rationale in your written explanations.

This self-contained task requires approximately 30 to 35 hours of dedicated work and is designed to strengthen both your technical abilities and creative confidence in producing cohesive visual assets for digital platforms.

Task Objective: For this final task, your goal is to design a comprehensive social media campaign that tells a visual story aligning with a chosen brand or product. The primary focus is to engage viewers through a series of interconnected posts that convey a clear narrative, backed by strong visual elements and design consistency across platforms.

Expected Deliverables:

• A final campaign deliverable in a PDF format containing a series of at least 8 social media posts designed for platforms such as Instagram, Facebook, or Twitter.
• Each post should include images, graphics, and text arranged in an attractive layout.
• A written document (can be part of the final PDF) explaining the narrative, design choices, and how each post contributes to the overall storytelling strategy.

Key Steps:

1. Select a brand or create a fictional product that is interesting and lends itself to visual storytelling.
2. Plan a narrative arc for your campaign that spans multiple posts. Develop a storyboard that outlines the sequence of visuals and messages.
3. Create individual posts using design software ensuring each piece is stylistically linked to form a cohesive series.
4. Refine your designs and ensure that all posts are ready for digital publication.
5. Compile all visuals, along with narrative descriptions and design explanations into one final PDF document.

Evaluation Criteria:

• Originality and engagement of the campaign narrative.
• Visual consistency and effective use of design principles across social media posts.
• Creativity in integrating text and graphics to tell a compelling visual story.
• Technical execution using graphic design tools.
• Clarity, professionalism, and overall presentation of the final submission.

This task is designed to take approximately 30 to 35 hours of work. It is self-contained and intended to simulate a real-world scenario, allowing you to demonstrate your capacity to create engaging multimedia content while effectively using graphic design skills in a digital marketing setting.