Graphic Design Intern

Objective: In this task, you will create a comprehensive brand identity for a hypothetical company. This project aims at developing your strategic planning and design execution skills using CorelDRAW. You will start by researching current market trends and competitor brand identities, then move on to conceptualize and ultimately design a unique visual identity that includes a logo, color palette, and typography that suit the brand.

Key Steps:

• Conduct research on industry trends and analyze competitor visual identities.
• Create mood boards and initial sketches on paper to explore ideas.
• Develop a refined digital draft in CorelDRAW, experimenting with shapes, effects, and gradients.
• Finalize a full-color digital version that clearly communicates the brand ethos.
• Prepare a brief document to explain your design rationale and decision-making process.

Deliverables:

• A complete CorelDRAW file (.cdr) encapsulating your brand identity designs.
• A one-page PDF document that includes your design process, concept development, and final rationales.

Evaluation Criteria: Your work will be assessed on originality, clarity of concept, technical execution in CorelDRAW, attention to design details, and your ability to articulate design choices. This project is designed to take approximately 30 to 35 hours and requires practical application of design software skills along with strategic conceptualization.

Objective: This week, you are tasked with designing a set of marketing materials for a fictional product launch. Your goal is to create visually appealing and professional flyers, brochures, or posters using CorelDRAW. This exercise emphasizes layout composition, effective use of typography, and visual hierarchy to engage audiences.

Key Steps:

• Define the target audience and the product’s core features and benefits.
• Create rough layout sketches to determine the placement of images, headlines, and other design elements.
• Utilize CorelDRAW to translate your sketches into detailed digital designs.
• Experiment with color schemes, font pairings, and graphic styles that are consistent with your chosen product narrative.
• Revise your design based on aesthetic balance and clarity of communication.

Deliverables:

• A final CorelDRAW file (.cdr) containing the complete set of marketing materials.
• A short design rationale document (PDF) explaining your layout choices, color scheme, and typography decisions.

Evaluation Criteria: Your submission will be assessed on the cohesiveness and professionalism of your marketing materials, technical proficiency in CorelDRAW, creativity, and your ability to effectively communicate a marketing message. The task is expected to take around 30 to 35 hours of focused, practical work.

Objective: In this assignment, you will develop a series of graphics tailored for a cohesive social media campaign. The project is aimed at exploring dynamic content creation for digital platforms using CorelDRAW. You will design individual posts, banners, and cover images that deliver a unified message while adapting to different social media formats.

Key Steps:

• Conceptualize a social media campaign for a fictional event or product, identifying key messages and visual themes.
• Create preliminary sketches and mood boards to explore ideas.
• Design a series of graphics in CorelDRAW, ensuring consistent use of color, typography, and layout across different pieces.
• Optimize the design files for resolution and format specific to platforms such as Instagram, Facebook, and Twitter.
• Compile a brief explanation on how your designs adapt to different platform requirements while maintaining brand consistency.

Deliverables:

• A packaged CorelDRAW file (.cdr) containing all the designed graphics.
• A one-page strategy document (PDF) detailing your design process, platform adaptation techniques, and overall campaign message.

Evaluation Criteria: You will be evaluated on creativity, technical execution in CorelDRAW, your ability to maintain a cohesive design language across various formats, and the clarity of your strategic explanation. This project should take approximately 30 to 35 hours to complete with a strong focus on practical design implementation.

Objective: This task focuses on designing critical digital assets for a fictional website, including UI elements and digital banners using CorelDRAW. The objective is to help you build practical skills in creating graphics that contribute to a seamless online user interface experience. You will design elements like headers, icons, call-to-action buttons, and adjustable banner images that match modern web design trends.

Key Steps:

• Research current UI/UX trends and digital design aesthetics to guide your design choices.
• Plan and sketch a layout that includes various UI elements and banner placements.
• Create vector-based elements using CorelDRAW, ensuring clarity, scalability, and visual harmony.
• Test different color and font combinations that work well on digital interfaces.
• Compile all created assets into a cohesive design file, ensuring each element is easily extractable for website use.

Deliverables:

• A fully organized CorelDRAW file (.cdr) containing all designed UI assets and banners.
• A brief document (PDF) detailing your design rationale and explaining how each element contributes to the overall website experience.

Evaluation Criteria: Your final submission will be evaluated based on the technical accuracy of your designs in CorelDRAW, the effectiveness of your UI asset designs for digital use, and creativity. The focus is on practical design application and problem-solving via design, and the project is estimated to take 30 to 35 hours of work.

Objective: For the final week, you will dive into advanced illustration techniques and poster design using CorelDRAW. This assignment is designed to challenge your ability to combine artistic illustration with graphic design principles to produce a visually compelling poster or infographic. The goal is to showcase your proficiency in using advanced tools within CorelDRAW, including vector drawing, layer management, and special effects, to create a piece that communicates a clear message.

Key Steps:

• Select a theme or message for your illustration (this could be a social cause, event announcement, or a conceptual idea) and create a storyboard or rough sketch of your design.
• Utilize advanced vector tools, gradients, and effects in CorelDRAW to craft a detailed illustration.
• Focus on balancing imagery, text, and spacing to ensure maximum visual impact.
• Iterate on your design based on self-review, with attention to color consistency and detail refinement.
• Prepare the design with print-ready specifications including bleed, resolution, and file format considerations.

Deliverables:

• A comprehensive CorelDRAW file (.cdr) with your fully rendered illustration and poster layout.
• A descriptive PDF document outlining the concept, the techniques used, and the revisions made during the process.

Evaluation Criteria:

• Creativity in conceptualization and execution.
• Technical mastery of CorelDRAW design techniques and tool usage.
• Clarity and impact of the final visual message.
• Overall presentation and adherence to design principles including alignment, color theory, and typography.

This comprehensive task is expected to take around 30 to 35 hours of work and requires full engagement with practical design challenges using CorelDRAW. The evaluation will also consider the depth of your description regarding your design process and final outcomes.