Tasks and Duties
Objective
The objective of this task is to develop a comprehensive digital marketing strategy roadmap that integrates automation techniques specifically tailored for SAP IBP course students. You are expected to create a strategic plan that identifies key digital marketing channels, automation tools, and targeting mechanisms to enhance the effectiveness of marketing campaigns.
Task Overview
This assignment requires about 30 to 35 hours of work. You will research best practices in digital marketing automation and develop a detailed strategy document in a DOC file. The document should include actionable insights, market segmentation, a timeline for implementation, and projected outcomes. The strategy should also consider how digital marketing automation can be applied to the SAP IBP course context in a virtual internship setting.
Key Steps
- Conduct research on current digital marketing automation trends and strategies.
- Identify key digital marketing channels and appropriate automation tools relevant to SAP IBP course students.
- Develop a timeline and actionable steps for campaign deployment and enhancement.
- Create personas and customer journeys that highlight how targeted automation can improve user engagement.
- Draft a summary of risks, opportunities, and contingencies.
Expected Deliverables
- A DOC file with the title ‘Strategic Roadmap for Digital Marketing Automation in SAP IBP Context’.
- A detailed strategy outline including introduction, market analysis, proposed digital channels, automation tools, timeline, and risk assessment.
Evaluation Criteria
- Clarity and depth of the strategic plan.
- Practicality and relevance of proposed actions.
- Quality of research and insights applied to SAP IBP course marketing.
- Document structure, organization, and adherence to the guidelines.
Objective
In this task, you are required to simulate the execution of a digital marketing campaign using automation tools, specifically designed around the SAP IBP course context. The goal is to practically implement and document automation techniques that could be used to manage and optimize marketing campaigns.
Task Overview
This assignment will take approximately 30 to 35 hours and is focused on the practical deployment of automated digital marketing activities. You are expected to set up a campaign using publicly available digital marketing platforms and outline the configuration of the automation process. Even though you will simulate aspects of the campaign, your documentation should cover every step of the process and demonstrate a thorough understanding of automation workflows.
Key Steps
- Select a digital marketing automation tool (e.g., HubSpot, Mailchimp, or similar) available publicly.
- Design a simulated campaign flow that includes audience segmentation, email automation, lead nurturing, and performance tracking.
- Document how the automation settings are configured and justify your choices with industry best practices.
- Create a timeline that maps the automation sequence and user engagement process.
- Prepare screenshots or detailed descriptions of the setup process (no internal datasets required).
Expected Deliverables
- A DOC file detailing the campaign execution plan including objectives, tool selection, automation setup, and timeline.
- A step-by-step guide on how the automation process is configured and monitored.
Evaluation Criteria
- Practical application of automation techniques.
- Completeness and clarity in documenting setup and execution steps.
- Relevance of tool selection and configurations with respect to the SAP IBP course.
- Overall organization and presentation of the submitted DOC file.
Objective
The purpose of this task is to evaluate the performance of a simulated digital marketing automation campaign. You will analyze key performance indicators (KPIs) and metrics to assess the effectiveness of the campaign in engaging SAP IBP course students. This task focuses on building strong analytical skills and a deep understanding of data interpretation in digital marketing.
Task Overview
This assignment is designed for practical work lasting around 30 to 35 hours. You are required to generate and analyze sample data from a hypothetical automated campaign. Use publicly available sources and simulated data sets to create realistic assumptions on campaign performance. Your analysis should address engagement, conversion rates, and other relevant digital marketing metrics. The final DOC file must contain all aspects of the analysis, from data setup to conclusions drawn through a series of charts, graphs, and written explanations.
Key Steps
- Create a simulated dataset based on common digital marketing KPIs such as open rates, click-through rates, conversion rates, and bounce rates.
- Use charting tools or spreadsheet software to build graphs that illustrate trends and performance metrics.
- Analyze the results and provide interpretations, noting both successful strategies and areas for improvement.
- Compare findings with industry benchmarks and justify recommendations for further optimization.
- Clearly document assumptions, methodologies, and sources.
Expected Deliverables
- A DOC file with a detailed performance analysis report titled ‘Performance Analysis of Automated Marketing Campaign in SAP IBP Context’.
- Inclusion of charts, tables, and written commentary explaining the performance trends and actionable insights.
Evaluation Criteria
- Accuracy and realism in data simulation and analysis.
- Clarity in data visualization and explanation.
- Insightfulness of recommendations and linkage to SAP IBP course objectives.
- Adherence to the structure and detail requirements as specified in the task.
Objective
This task is focused on optimizing and refining the digital marketing automation processes executed in previous weeks. You are expected to develop an advanced optimization strategy that further enhances engagement and improves overall campaign performance in the context of the SAP IBP course. The emphasis is on iterative improvement based on insights gained from simulated results and industry trends.
Task Overview
Your assignment will require approximately 30 to 35 hours of work. You will build on your previously documented execution and performance analysis tasks. The goal is to propose actionable adjustments and refinements to the campaign’s strategy and automation configuration. You must critically analyze prior outcomes and recommend refinements to improve targeting, messaging, and user engagement workflow. Your final submission will be a DOC file that encapsulates the strategic optimization plan.
Key Steps
- Review your earlier campaign execution and performance analysis documents.
- Identify areas that can benefit from enhanced automation, better audience targeting, and refined messaging.
- Research advanced digital marketing strategies and automation enhancements relevant to SAP IBP course students.
- Propose and justify specific adjustments to the campaign plan, including revised workflows, segmentation, and follow-up sequences.
- Outline an A/B testing plan to validate the proposed optimizations.
Expected Deliverables
- A DOC file titled ‘Digital Marketing Automation Optimization Strategy for SAP IBP’ containing the detailed optimization plan.
- A section on new KPIs to be monitored post-optimization and a proposed testing schedule.
Evaluation Criteria
- Depth and feasibility of the optimization strategy.
- Alignment of recommendations with insights from previous tasks.
- Creativity and critical thinking demonstrated in problem-solving.
- Quality of documentation, clarity of explanations, and use of structured data to support recommendations.