Week 1 Task: Market Research and Competitive Analysis:

This week, you will be conducting a thorough market research and competitive analysis. The objective of this task is to identify the key players in the education sector and understand their admission and marketing strategies. This will require you to gather data from multiple sources, analyze the information, and present your findings in a comprehensive report. Your deliverable will be a detailed DOC file that includes an overview of the competitive landscape, profiles of key competitors, their strategies, strengths and weaknesses, and opportunities for your organization. Key steps to complete the task include: identifying key competitors, researching their strategies, compiling data, and writing the report. The report will be evaluated based on the depth of research, quality of analysis, and clarity of the final report.

Week 2 Task: Development of Admissions Marketing Plan:

For this task, you will be required to develop a comprehensive marketing plan for the admissions department. Your objective will be to come up with strategies that can increase the number of admissions and raise the profile of the organization. You will need to consider your findings from the market research conducted in the previous week. The deliverable will be a DOC file containing the marketing plan which should include: target audience identification, marketing strategies, channels to be used, budget allocation, and a timeline for execution. The marketing plan will be evaluated on the basis of creativity, feasibility, comprehensive coverage of key marketing elements, and the alignment with the insights from your market research.

Week 3 Task: Execution of Admissions Marketing Plan:

This week, you will be required to create a detailed execution plan for the marketing strategies identified in your marketing plan. This involves breaking down each strategy into tasks, assigning each task a timeline, and identifying resources required for each task. Your deliverable will be a DOC file outlining the execution plan. This document should include: a detailed breakdown of tasks, a timeline, allocation of resources (both human and financial), and risk mitigation strategies. The execution plan will be evaluated on the basis of its thoroughness, feasibility, and how well it aligns with the marketing plan.

Week 4 Task: Designing and Creating Marketing Collaterals:

This week, you will be designing and creating marketing collaterals as per the marketing plan. Your task is to create sample brochures, flyers, social media posts, and email templates that represent the organization's brand and appeal to the target audience. Your deliverable will be a DOC file containing the designs and content for these collaterals. The evaluation criteria include creativity, alignment with brand values, and the effectiveness of the content in engaging the target audience.

Week 5 Task: Evaluating the Success of the Marketing Plan:

In the final week, your task will be to define metrics and methods to evaluate the success of the marketing plan. You will need to consider both qualitative and quantitative aspects. Your deliverable will be a DOC file that outlines the key performance indicators (KPIs), methods for data collection, and processes for analysis and reporting. This document should detail how these metrics align with the marketing goals. The evaluation criteria for this task include the appropriateness of the selected KPIs, the comprehensiveness of the evaluation plan, and the clear link between metrics and marketing objectives.