Graphic Design Intern

Objective: Develop a comprehensive brand identity for a fictional company by creating a moodboard and a series of visual elements using Adobe Illustrator. This task focuses on your ability to conceptualize and translate abstract brand ideas into concrete visual designs. You will work on designing logos, typography styles, color palettes, and supporting graphic elements that align with the brand's values and target audience.

Expected Deliverables:

• An Adobe Illustrator file (.ai) that includes the moodboard, logo design, typography samples, and color palette.
• A brief written overview (embedded as text within the file using Illustrator's text tools) that explains your design decisions and how they align with the brand’s identity.

Key Steps to Complete the Task:

1. Research design trends and gather inspiration from publicly available resources. Identify core elements that would suit a modern brand identity.
2. Create a moodboard in Adobe Illustrator that visually represents the desired atmosphere, including samples of colors, patterns, and visual styles.
3. Design at least three logo iterations and evaluate their strengths, ensuring they are consistent with the established moodboard.
4. Develop additional graphic elements such as icons or supporting imagery that could be used across various platforms.
5. Consolidate your work and add text annotations that describe your logic behind each choice.

Evaluation Criteria:

• Creativity and originality of the brand concept.
• Coherence between the moodboard and the visual elements.
• Technical proficiency using Adobe Illustrator’s tools.
• Overall presentation and ability to communicate design decisions.

This exercise requires an estimated 30 to 35 hours of work. Your submission should be a fully layered Illustrator file with all assets included and clearly annotated.

Objective: Create a series of web banners intended for an online advertising campaign. This task emphasizes the importance of designing for digital environments and requires you to adhere to current web design best practices while utilizing Adobe Illustrator. You will design three distinct web banners, each optimized for different screen sizes and placements, ensuring a cohesive look and feel throughout the campaign.

Expected Deliverables:

• An Adobe Illustrator file (.ai) containing three separate artboards corresponding to the different banner sizes.
• Each artboard should include the final banner design along with annotations explaining chosen typography, imagery, and layout decisions.

Key Steps to Complete the Task:

1. Analyze successful web banner examples from public resources to understand best practices, including the effective use of typography, color schemes, and calls-to-action.
2. Determine the appropriate dimensions for banners targeting desktop, tablet, and mobile views.
3. Design a unified banner series that reflects consistency in style while accommodating different sizes and resolutions.
4. Implement layering, robust typography, and vector-based graphics in Illustrator, ensuring scalability and quality.
5. Add textual annotations directly in the file to explain your creative process and design choices.

Evaluation Criteria:

• Visual impact and relevance of the designs for an online audience.
• Compliance with web design best practices and the ability to adapt designs to multiple screen sizes.
• Technical skill in using Adobe Illustrator, including artboard management and layering.
• Clarity and thoroughness of the annotations explaining your design rationale.

This task is designed to occupy approximately 30 to 35 hours of focused design work, culminating in a final Illustrator file that showcases your ability to create digital advertising content.

Objective: Produce a cohesive set of social media graphics for a mock promotional campaign. The focus of this task is to create engaging and shareable content that adheres to the overall campaign theme and brand aesthetics. Using Adobe Illustrator, you will design a series of graphics intended for platforms such as Instagram, Twitter, and Facebook, ensuring that all elements are consistent, visually appealing, and optimized for digital sharing.

Expected Deliverables:

• An Adobe Illustrator file (.ai) containing multiple artboards, each representing a different social media graphic format.
• An accompanying text layer or embedded annotations summarizing the campaign concept and design decisions.

Key Steps to Complete the Task:

1. Define a fictional campaign theme and target audience, using publicly available trends and datasets for inspiration.
2. Research visual trends in social media design and identify key elements that attract viewer attention.
3. Design multiple social media graphics, each tailored to the unique dimensions and aesthetics of Instagram, Twitter, and Facebook.
4. Utilize Illustrator’s vector tools to create high-quality, scalable graphics, ensuring that the core design elements remain consistent across formats.
5. Add annotations within the file describing your design choices, color palette, and typography strategy to maintain a unified brand voice.

Evaluation Criteria:

• Creativity and thematic consistency of the social media campaign.
• Technical execution and proficiency in Adobe Illustrator.
• Adaptation of designs to multiple social media formats while maintaining visual coherence.
• Quality and clarity of design annotations explaining the creative process.

This task is structured to require roughly 30 to 35 hours of work, demanding a high level of detail and creative integration within a single Adobe Illustrator file.

Objective: Develop a detailed illustrated story composition that tells a visual narrative. The focus of this task is to challenge your ability to combine illustration, composition, and storytelling into a cohesive piece using Adobe Illustrator. You will create a multi-scene composition that narrates a simple story or concept, pushing you to consider layout, balance, and the emotional impact of color and design decisions.

Expected Deliverables:

• An Adobe Illustrator file (.ai) with multiple artboards or layers representing different scenes of the illustrated story.
• A narrative description embedded within the file that explains the storyline, scene transitions, and compositional choices.

Key Steps to Complete the Task:

1. Conceptualize a short story or theme, keeping in mind the visual narrative flow and the emotional journey you wish to convey.
2. Sketch initial layouts and develop thumbnails to plan the composition and scene transitions.
3. Utilize Adobe Illustrator to create detailed illustrations for each scene, ensuring consistency in style, color, and typography where applicable.
4. Incorporate design elements such as background gradients, vector shapes, and text to enhance the storytelling aspect.
5. Add descriptive annotations within the Illustrator file to explain scene context, design decisions, and narrative progression.

Evaluation Criteria:

• Creativity and originality of the visual narrative.
• Technical execution and artistic quality in Adobe Illustrator.
• Cohesiveness of the illustrated story and the effective use of visual elements to drive the narrative.
• Clarity and depth of the embedded narrative description and annotations.

This assignment is devised to take approximately 30 to 35 hours of dedicated work, culminating in a robust demonstration of your storytelling, illustration, and technical design capabilities, all encapsulated within a single Adobe Illustrator file.