Tasks and Duties
The objective of this task is to design a comprehensive visual brand identity for a fictional company using Adobe Illustrator. Interns will create a complete set of visual assets that includes a company logo, color palette, typography guidelines, and complementary design elements. The task will require you to translate brand values and vision into a cohesive visual language.
Over the course of 30 to 35 hours, you will begin with research into current design trends and brand storytelling strategies. You are expected to produce several initial sketches and digital mockups iteratively refining your ideas. Your deliverable is a single Illustrator file (.ai) containing all final design components arranged in an organized layout. Be sure to include annotations and layer groupings that explain your design decisions and how each element contributes to the overall brand identity.
Key Steps:
- Research modern branding trends and inspirational sources relevant to your fictional company's industry.
- Create mood boards and gather color and typography samples.
- Sketch initial logo ideas and develop them using Adobe Illustrator.
- Combine your logo with additional visual elements in a cohesive style guide.
- Refine and prepare your final file ensuring clear annotations and layer organization.
Evaluation Criteria: Your assignment will be evaluated based on originality, coherence between design elements, technical proficiency in Illustrator, organizational clarity of the deliverable file, and the extent to which the final output communicates the brand's personality.
This task focuses on translating informational content into engaging and visually appealing infographics. You will choose a topic of public interest from available online information and design an infographic that communicates data and facts clearly using Adobe Illustrator.
You are required to spend roughly 30 to 35 hours on this task. It involves an initial phase of researching and collecting key data points, followed by the conceptualization of a layout that organizes the information logically. The practical work will require you to design custom icons, charts, and infographics that are compelling and easy to understand. Your final deliverable must be a single Adobe Illustrator file (.ai) with your fully developed infographic, organized into layers that delineate different sections of the content.
Key Steps:
- Select a topic and gather reliable, publicly available data.
- Create preliminary sketches and layout structures for the infographic.
- Design custom graphical elements such as icons, charts, and diagrams in Adobe Illustrator.
- Integrate textual and numerical information skillfully, ensuring readability and visual balance.
- Organize your final file with labeled layers and proper grouping.
Evaluation Criteria: Evaluation will be based on clarity of information presentation, creativity in design, effective use of Adobe Illustrator tools, visual hierarchy, and how efficiently and neatly your final file is organized.
This project is designed to build upon your skills in character illustration and the creation of a brand mascot. The task is to conceptualize, design, and finalize an original character or mascot that could serve as a representative figure for a brand or initiative. You will use Adobe Illustrator to vectorize your designs and produce a clean, scalable final image.
You will dedicate approximately 30 to 35 hours to this task. The process begins with brainstorming and designing multiple character concepts through sketches. You must then transition your best concept into a fully realized digital illustration in Adobe Illustrator, applying colors, gradients, and effects as needed to create depth and appeal. Your final deliverable is a well-organized Adobe Illustrator file (.ai) that includes your character in multiple poses or expressions if applicable, with each element properly labeled and layered.
Key Steps:
- Brainstorm ideas and sketch different character concepts on paper or digitally.
- Select one concept and refine it using Adobe Illustrator.
- Develop a final vector illustration that highlights personality and dynamics.
- Explore different expressions or poses if possible to demonstrate versatility.
- Prepare the finalized Adobe Illustrator file with clear layers and annotations.
Evaluation Criteria: Your work will be evaluated based on creativity, technical execution, the uniqueness of the character design, sophistication in Adobe Illustrator usage, and the overall organization of the submitted file.
This task centers on designing a unique and versatile digital logo mark for a hypothetical business or organization using Adobe Illustrator. The focus is on exploring abstract and geometric design concepts that can effectively communicate the identity of the brand. You are required to create a logo that is both visually striking and adaptable to various formats and sizes, ensuring it can be used across multiple platforms.
Over a time span of approximately 30 to 35 hours, you will conduct a thorough exploration of design principles including balance, symmetry, and negative space. You will initiate the project by sketching a series of logo ideas, followed by selecting and refining the most promising ones. The final output should be a high-quality, scalable vector file in Adobe Illustrator (.ai) containing your logo design along with a brief design rationale embedded through annotations and layer labels.
Key Steps:
- Research contemporary logo design trends and gather inspiration from public portfolios.
- Sketch multiple concepts and select the strongest ones for further refinement.
- Create detailed vector illustrations using Adobe Illustrator.
- Focus on ensuring the logo is adaptable, legible, and maintains integrity in different sizes.
- Prepare a final Illustrator file with organized layers and clear annotations.
Evaluation Criteria: Your logo will be assessed on its originality, versatility, and technical precision in Adobe Illustrator. The clarity of your design rationale and file organization will also be key aspects of the evaluation.
This final task challenges you to create a complex, multi-element vector illustration that tells a story or conveys a specific theme. The task is designed to integrate various skills you have developed over previous weeks, including logo design, character illustration, and infographic design, into one cohesive and creative digital illustration using Adobe Illustrator.
You are expected to invest approximately 30 to 35 hours in this project. Begin by brainstorming a theme or narrative and drafting a rough storyboard of your ideas. Develop a composition that includes multiple components such as backgrounds, characters, icons, and textual elements. Throughout this process, focus on the harmony between different design elements, ensuring the illustration is visually coherent and engaging. Your final deliverable should be an Adobe Illustrator (.ai) file that is well-structured with all layers clearly named and grouped for easy navigation. Your project should effectively use gradients, patterns, and textures where appropriate to enhance the depth and appeal of the visual story.
Key Steps:
- Select a compelling theme or narrative that resonates with a specific audience.
- Create a storyboard or rough layout sketch to map out the illustration.
- Develop a detailed and layered illustration using Adobe Illustrator.
- Ensure that all components are cohesive and balanced, with clear visual emphasis.
- Organize your final file with proper layers, annotations, and groupings.
Evaluation Criteria: Your submitted illustration will be evaluated on the complexity of composition, effective storytelling through visuals, mastery of Adobe Illustrator techniques, file organization, and overall aesthetic appeal. Extra attention will be given to how well the diverse elements are integrated into a unified illustration.