Tasks and Duties
Task Objective
The purpose of this task is to develop a comprehensive content strategy specifically tailored for the agribusiness sector. You are required to research current trends, identify target audiences, and establish key messaging that resonates with stakeholders in agribusiness. This task will test your ability to plan strategically and structure content initiatives over a period of one month.
Expected Deliverables
- A single DOC file containing a complete content strategy document.
- A section dedicated to a detailed 4-week content calendar, outlining suggested topics, publication dates, and content formats.
Key Steps to Complete the Task
- Conduct in-depth research on current trends, challenges, and opportunities within the agribusiness sector using publicly available sources.
- Define target audience segments and develop audience personas.
- Establish key messages and unique value propositions that address the needs and preferences of the agribusiness community.
- Draft a detailed content calendar for 4 weeks. Include suggested topics, dates, and specific content formats such as articles, videos, infographics, or social media posts.
- Consolidate your research findings, strategic insights, and calendar plan into a professionally formatted DOC file.
- Review and refine your document to ensure clarity, consistency, and alignment with current industry practices.
Evaluation Criteria
- Depth and quality of research pertaining to the agribusiness sector.
- Clarity and feasibility of the proposed content strategy.
- Practicality and detail in the 4-week content calendar.
- Overall presentation, organization, and adherence to the task guidelines.
This assignment is designed to take approximately 30-35 hours to complete and should demonstrate your strategic mindset, research prowess, and planning skills essential for a junior content creator working in agribusiness. Please submit your final work as a DOC file.
Task Objective
This task centers on researching a current trend or challenge within the agribusiness field and developing a detailed, well-written long-form article aimed at a professional yet accessible audience. You will transform public data and insights into an engaging narrative that highlights the dynamic aspects of agribusiness.
Expected Deliverables
- A DOC file containing a complete article (approximately 1500 to 2000 words) on a selected agribusiness topic.
- A separate section within the document summarizing the key sources and research notes that informed your writing.
Key Steps to Complete the Task
- Select a timely topic within agribusiness that has significant implications or emerging trends.
- Conduct comprehensive research using publicly available data, industry reports, and expert opinions.
- Create an outline to organize your narrative including a clear introduction, main body sections, and a conclusion.
- Develop a draft that is informative, engaging, and meets professional standards in writing and structure.
- Integrate insights from your research into the article, ensuring the content remains factual and credible.
- Edit and proofread the document to ensure clear flow, correct grammar, and professional formatting.
Evaluation Criteria
- Quality and depth of the research reflected in the article.
- Clarity, engagement, and coherence of the written content.
- Logical structuring and organization of the narrative.
- Integration of critical insights from industry trends in agribusiness.
This task is expected to require 30-35 hours to complete. Your final submission should be a DOC file containing both your long-form article and the supporting research notes, demonstrating your ability to translate research into compelling content.
Task Objective
This task requires you to design an engaging multimedia content plan for a short promotional video that highlights innovation or a key issue within the agribusiness sector. Your focus will be on outlining a visual narrative and writing a creative script that effectively communicates the chosen message. The project is aimed at showcasing your skills in planning multimedia content and scripting for promotional purposes.
Expected Deliverables
- A single DOC file that includes a detailed storyboard or outline for the promotional video.
- A complete script (narration and dialogue) for a video with an approximate duration of 2-3 minutes.
Key Steps to Complete the Task
- Identify a specific agribusiness theme or innovation that can capture audience interest.
- Develop a storyboard or outline that defines the structure of the video, including the introduction, key segments, visuals, transitions, and conclusion.
- Write a creative and structured script that includes narration, dialog, and suggestions for visual elements (e.g., imagery, graphics, animations).
- Ensure that the script aligns with the overall message of the agribusiness topic, offering clear and compelling calls-to-action.
- Review the document to ensure that both the outline and script are detailed, coherent, and professionally formatted.
Evaluation Criteria
- Creativity and originality of the multimedia concept.
- Clarity and detail in both the storyboard/outline and the script.
- Relevance and alignment of the content with the chosen agribusiness theme.
- Overall presentation and practicality of the proposed production plan.
This task is expected to take approximately 30-35 hours and will assess your ability to conceptualize multimedia content, plan its execution, and craft an engaging narrative. Submit your final work as a DOC file with clearly divided sections for the storyboard and script.
Task Objective
The objective of this task is to conduct a performance evaluation of an existing agribusiness content campaign using publicly available data and analytical frameworks. You will analyze the effectiveness of the content, identify strengths and weaknesses, and provide actionable recommendations for future improvement. This assessment will help you develop critical evaluation skills and the ability to propose constructive feedback in the realm of content strategy.
Expected Deliverables
- A DOC file containing a detailed evaluation report.
- A section summarizing your analysis framework, including the methods and models you used (such as SWOT, PESTLE, etc.).
Key Steps to Complete the Task
- Select a publicly available example or case study related to agribusiness content initiatives.
- Gather available performance metrics, audience feedback, and engagement data from credible public sources.
- Apply appropriate analytical models (e.g., SWOT, PESTLE) to evaluate the strengths, weaknesses, opportunities, and challenges found in the campaign.
- Develop a comprehensive report that systematically discusses your analysis, supported by data and clear reasoning.
- Draft specific, actionable recommendations aimed at improving future content strategies in the agribusiness area.
- Include an executive summary that encapsulates your overall findings and suggestions.
Evaluation Criteria
- Depth and accuracy of the content performance analysis.
- Quality of recommendations and potential impact on future agribusiness strategies.
- Organization, clarity, and professionalism of the report.
- Appropriate use of analytical frameworks to support your conclusions.
This assignment should require approximately 30-35 hours of work. The final DOC file must clearly present your analysis, structured insights, and detailed recommendations for enhancing content performance within the agribusiness sector. This task will test your analytical skills and your ability to provide constructive, data-driven feedback.