Marketing Management Internship in Ahmedabad
Step 1: Apply for your favorite Internship
After you apply, you will receive an offer letter instantly. No queues, no uncertainty—just a quick start to your career journey.
Step 2: Submit Your Task(s)
You will be assigned weekly tasks to complete. Submit them on time to earn your certificate.
Step 3: Your task(s) will be evaluated
Your tasks will be evaluated by our team. You will receive feedback and suggestions for improvement.
Step 4: Receive your Certificate
Once you complete your tasks, you will receive a certificate of completion. This certificate will be a valuable addition to your resume.
About this Internship
Learn market segmentation, customer research, marketing mix planning, campaign management, budgeting, and marketing analytics through practical work-from-home activities.
Tasks and Duties
Week 1-2: Market Segmentation Study
Summary
Segment a market and identify the most attractive customer group.
Objective
Task Objective: Segment a market and identify the most attractive customer group.
Student Activities: 1.
Select a product category and research the customers who purchase products in that category.
2.
Create segments using demographic, geographic, behavioural, and need-based characteristics.
3.
Compare the segments on market size, growth, accessibility, and customer need.
4.
Select one target segment and create a basic customer persona.
Student Submission: Submit a Market Segmentation Report containing segment analysis, customer persona, and target-segment recommendation.
Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.
Week 3-4: Marketing Mix Plan
Summary
Develop a complete marketing mix for a fictional product.
Objective
Task Objective: Develop a complete marketing mix for a fictional product.
Student Activities: 1.
Create a fictional product designed for the selected target customer.
2.
Define product features, positioning, pricing, and value proposition.
3.
Design distribution and promotion strategies suitable for the target audience.
4.
Prepare a basic marketing budget showing the expected cost of each major activity.
Student Submission: Submit the complete 4P Marketing Mix Plan, pricing sheet, budget, and supporting explanation.
Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.
Week 5-6: Consumer Research Survey
Summary
Conduct a structured consumer research exercise and interpret the results.
Objective
Task Objective: Conduct a structured consumer research exercise and interpret the results.
Student Activities: 1.
Prepare a survey containing at least 12 unbiased questions about customer needs, product interest, and pricing.
2.
Create at least 25 fictional responses or use a suitable permitted sample dataset.
3.
Analyse the responses using percentages, tables, and charts.
4.
Identify customer preferences and explain how the findings should influence the marketing strategy.
Student Submission: Submit the questionnaire, response dataset, analysis spreadsheet, charts, and Consumer Research Report.
Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.
Week 7-8: Final Project: Integrated Marketing Campaign
Summary
Develop an end-to-end marketing campaign for launching the fictional product.
Objective
Task Objective: Develop an end-to-end marketing campaign for launching the fictional product.
Student Activities: 1.
Define the campaign objective, target audience, positioning, and key marketing message.
2.
Select appropriate digital and offline channels and allocate the campaign budget.
3.
Create a campaign timeline covering pre-launch, launch, and post-launch activities.
4.
Define KPIs such as reach, engagement, leads, conversion, customer acquisition cost, and return on marketing investment.
Student Submission: Submit a complete Integrated Marketing Campaign containing campaign strategy, creative concepts, budget, timeline, KPI framework, 8-page report, and presentation.
Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.