Marketing Management Internship in Ahmedabad

Task Objective: Segment a market and identify the most attractive customer group.

Student Activities: 1.

Select a product category and research the customers who purchase products in that category.

2.

Create segments using demographic, geographic, behavioural, and need-based characteristics.

3.

Compare the segments on market size, growth, accessibility, and customer need.

4.

Select one target segment and create a basic customer persona.

Student Submission: Submit a Market Segmentation Report containing segment analysis, customer persona, and target-segment recommendation.

Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.

Task Objective: Develop a complete marketing mix for a fictional product.

Student Activities: 1.

Create a fictional product designed for the selected target customer.

2.

Define product features, positioning, pricing, and value proposition.

3.

Design distribution and promotion strategies suitable for the target audience.

4.

Prepare a basic marketing budget showing the expected cost of each major activity.

Student Submission: Submit the complete 4P Marketing Mix Plan, pricing sheet, budget, and supporting explanation.

Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.

Task Objective: Conduct a structured consumer research exercise and interpret the results.

Student Activities: 1.

Prepare a survey containing at least 12 unbiased questions about customer needs, product interest, and pricing.

2.

Create at least 25 fictional responses or use a suitable permitted sample dataset.

3.

Analyse the responses using percentages, tables, and charts.

4.

Identify customer preferences and explain how the findings should influence the marketing strategy.

Student Submission: Submit the questionnaire, response dataset, analysis spreadsheet, charts, and Consumer Research Report.

Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.

Task Objective: Develop an end-to-end marketing campaign for launching the fictional product.

Student Activities: 1.

Define the campaign objective, target audience, positioning, and key marketing message.

2.

Select appropriate digital and offline channels and allocate the campaign budget.

3.

Create a campaign timeline covering pre-launch, launch, and post-launch activities.

4.

Define KPIs such as reach, engagement, leads, conversion, customer acquisition cost, and return on marketing investment.

Student Submission: Submit a complete Integrated Marketing Campaign containing campaign strategy, creative concepts, budget, timeline, KPI framework, 8-page report, and presentation.

Mode: This task can be completed remotely from home using publicly available information, spreadsheets, documents, presentation tools, or fictional business data where specified.