Programs
Employer Branding Student Partner
Product Marketing Internship in Delhi
Step 1: Apply for your favorite Internship
After you apply, you will receive an offer letter instantly. No queues, no uncertainty—just a quick start to your career journey.
Step 2: Submit Your Task(s)
You will be assigned weekly tasks to complete. Submit them on time to earn your certificate.
Step 3: Your task(s) will be evaluated
Your tasks will be evaluated by our team. You will receive feedback and suggestions for improvement.
Step 4: Receive your Certificate
Once you complete your tasks, you will receive a certificate of completion. This certificate will be a valuable addition to your resume.
About this Internship
Work from home internship focused on product positioning, competitive research, go-to-market planning, customer messaging, and sales enablement.
Tasks and Duties
Week 1-2: Product Positioning Document
Summary
Create positioning and messaging for a fictional product.
Objective
Create a fictional product and define its target customer.
Identify the customer problem, product solution, major benefits, and differentiating features.
Research alternative products or solutions that customers may consider.
Create a positioning statement and supporting value propositions.
Prepare a simple comparison between your product and alternatives.
Submit a 5-page product positioning document containing target audience, problem statement, value proposition, differentiators, alternatives, and messaging.
Week 3-4: Competitive Product Analysis
Summary
Research three competing products and prepare a competitive analysis report.
Objective
Select a fictional product category and identify three competing products using publicly available information.
Compare product features, pricing information where publicly available, target audience, positioning, strengths, weaknesses, and marketing messages.
Create a structured competitor comparison table.
Identify opportunities where your fictional product can differentiate itself.
Submit a 5-6 page competitive analysis report with comparison tables, findings, and recommendations.
Week 5-6: Go-To-Market Launch Plan
Summary
Prepare a complete launch plan for a fictional product.
Objective
Define the fictional product, launch objective, target audience, positioning, and key messages.
Plan activities for pre-launch, launch, and post-launch phases.
Define marketing channels, content requirements, launch offers, communication activities, and responsibilities.
Create a timeline with milestones and dependencies.
Define measurable success metrics such as leads, registrations, sales, traffic, or engagement.
Submit a 6-8 page go-to-market launch plan containing strategy, timeline, channel plan, sample communication, KPIs, and risks.
Week 7-8: Sales Enablement Kit
Summary
Create professional sales material for a fictional product.
Objective
Create a one-page product overview explaining the problem, solution, features, benefits, and key differentiators.
Prepare a short sales presentation or product pitch.
Write a product demonstration script covering the main customer use cases.
Create a frequently asked questions document containing at least 10 questions and clear answers.
Prepare basic objection-handling points for common customer concerns.
Submit the complete sales enablement kit as a PDF/document package with all materials clearly organised.
Launch Your Internship
Gain real-world skills, work on live projects and get an NSDC-affiliated certificate — absolutely free!