Tasks and Duties
The first task requires you to conduct a thorough analysis of different social media platforms. The aim is to understand the demographics, user behaviour, types of content that work well, and the unique features of each platform. You must include Facebook, Instagram, Twitter, LinkedIn, and any two other platforms of your choice in your report. The final deliverable will be a DOC file containing your analysis. The key steps include researching each platform, analyzing the data, and compiling the report. The evaluation will be based on the depth of research, clarity of presentation, and the insights provided.
This week, you will be required to develop a comprehensive social media strategy for a hypothetical brand of your choice. The strategy should outline the brand's objectives, target audience, content themes, posting schedule, and engagement tactics. The key steps include understanding the brand, defining the objectives, identifying the target audience, developing content themes, deciding on a posting schedule, and outlining engagement tactics. The final deliverable is a DOC file containing the detailed strategy. The evaluation will be based on the appropriateness of the strategy for the selected brand, creativity, and the level of detail.
The third task is to create a content calendar for one month for the same brand you developed the strategy for in Week 2. You should include both text and visuals (you can describe the visuals in the DOC file). Each post should align with the strategy developed in Week 2. The key steps include reviewing the strategy, brainstorming content ideas, and creating the content calendar. The final deliverable is a DOC file containing the content calendar. The evaluation will be based on how well the content aligns with the strategy, creativity, and appropriateness for the platform and target audience.
This week, your task is to develop a social media advertising plan for your chosen brand. The plan should outline the objectives, target audience, platforms to be used, budget allocation, and measurement metrics. The key steps include defining the objectives, identifying the target audience, deciding on the platforms, allocating the budget, and defining the metrics. The final deliverable is a DOC file containing the advertising plan. The evaluation will be based on the appropriateness of the plan for the selected brand, the level of detail, and the justification for the choices made.
In the final week, you will be required to create a hypothetical performance report based on the strategy, content, and advertising plan you developed in the previous weeks. The report should include key performance indicators (KPIs), an analysis of what worked and what didn't, and recommendations for improvement. The key steps include defining the KPIs, analyzing the performance, and making recommendations. The final deliverable is a DOC file containing the performance report. The evaluation will be based on the clarity of the report, depth of analysis, and the quality of the recommendations.