Market Research Internship in Coimbatore

Research qualitative and quantitative market research methods.

Compare surveys, interviews, focus groups, observation, online research, and secondary research.

Explain the advantages, limitations, cost considerations, and suitable use cases for each method.

Explain basic sampling approaches and common sources of research bias.

Create three fictional business problems and recommend the most appropriate research method for each.

Submit a 4-5 page research methods report with comparison tables and recommendations.

Select a fictional business and define one specific research question.

Create a survey containing at least 15 questions.

Use clear and unbiased wording and include suitable response options.

Generate at least 30 fictional responses in an Excel or spreadsheet file.

Document the target audience, sample size, sampling approach, and research objective.

Submit the survey document, response dataset, and a short research methodology report.

Use the dataset created in the previous task.

Clean and organise the dataset before analysis.

Calculate relevant percentages, averages, and cross-tabulations.

Create charts that communicate the most important findings.

Clearly separate factual observations from your interpretation of those observations.

Submit the spreadsheet with calculations and a 5-page insight report containing findings, charts, business implications, and recommendations.

Use the market research dataset to identify meaningful customer groups.

Create at least three customer personas based on the available data.

For each persona, document demographic or contextual information, goals, needs, problems, barriers, buying behaviour, preferred channels, and decision factors.

Clearly mention which research findings support each persona.

Recommend how marketing communication should differ for each segment.

Submit a professionally formatted persona document and a 3-4 page supporting analysis report.