Programs
Employer Branding Student Partner
Performance Marketing Internship in Gurgaon
Step 1: Apply for your favorite Internship
After you apply, you will receive an offer letter instantly. No queues, no uncertainty—just a quick start to your career journey.
Step 2: Submit Your Task(s)
You will be assigned weekly tasks to complete. Submit them on time to earn your certificate.
Step 3: Your task(s) will be evaluated
Your tasks will be evaluated by our team. You will receive feedback and suggestions for improvement.
Step 4: Receive your Certificate
Once you complete your tasks, you will receive a certificate of completion. This certificate will be a valuable addition to your resume.
About this Internship
Work from home internship covering paid advertising fundamentals, campaign structure, audience targeting, ad copy testing, conversion metrics, and ROAS analysis using fictional campaign data.
Tasks and Duties
Week 1-2: Paid Advertising Fundamentals Report
Summary
Research how search, social, and display advertising campaigns work.
Objective
Research the fundamentals of paid digital advertising.
Explain concepts such as impressions, clicks, CPC, CPM, CTR, conversions, CPA, conversion rate, ROAS, bidding, targeting, and ad quality.
Compare search advertising, social media advertising, and display advertising.
Explain when each type of advertising would be suitable for a small business.
Create a simple fictional advertising example to demonstrate how campaign metrics are calculated.
Submit a 5-page PDF report containing definitions, comparison tables, examples, and conclusions.
Week 3-4: Paid Campaign Structure Plan
Summary
Design a complete advertising campaign structure for a fictional business.
Objective
Create a fictional business with a clear advertising objective.
Define the target audience, location, customer problem, and desired conversion action.
Design campaign groups, ad groups, keywords or audience segments, and budget allocation.
Create at least three campaign variations for different audience or product segments.
Prepare sample ad headlines, descriptions, calls-to-action, and landing-page suggestions.
Submit a campaign structure spreadsheet and a 5-page strategy report explaining your decisions.
Week 5-6: Ad Copy Testing Plan
Summary
Create multiple advertisement variations and prepare an A/B testing plan.
Objective
Create a fictional advertising campaign and define its target audience.
Write at least eight ad variations.
Change one major variable at a time such as headline, offer, call-to-action, or message angle.
Define the primary metric and supporting metrics that will be used to compare variations.
Create a testing schedule and define what result would indicate that one version performed better.
Submit the ad copy document and a 3-4 page A/B testing plan.
Week 7-8: ROAS & Campaign Analysis
Summary
Analyse fictional advertising results and recommend budget changes.
Objective
Create a fictional dataset covering at least three advertising campaigns.
Include impressions, clicks, cost, conversions, revenue, CPC, CTR, conversion rate, CPA, and ROAS.
Calculate the metrics using spreadsheet formulas.
Compare campaign performance and identify campaigns that should be scaled, improved, or stopped.
Create charts showing spend, conversions, revenue, and ROAS.
Submit the spreadsheet and a 4-5 page performance report with recommendations and revised budget allocation.
Launch Your Internship
Gain real-world skills, work on live projects and get an NSDC-affiliated certificate — absolutely free!