Programs
Employer Branding Student Partner
Marketing Analytics Internship in Noida
Step 1: Apply for your favorite Internship
After you apply, you will receive an offer letter instantly. No queues, no uncertainty—just a quick start to your career journey.
Step 2: Submit Your Task(s)
You will be assigned weekly tasks to complete. Submit them on time to earn your certificate.
Step 3: Your task(s) will be evaluated
Your tasks will be evaluated by our team. You will receive feedback and suggestions for improvement.
Step 4: Receive your Certificate
Once you complete your tasks, you will receive a certificate of completion. This certificate will be a valuable addition to your resume.
About this Internship
Work from home internship focused on marketing metrics, spreadsheet analysis, dashboard creation, attribution concepts, campaign measurement, and management reporting using fictional datasets.
Tasks and Duties
Week 1-2: Marketing Metrics Framework
Summary
Create a marketing measurement framework connecting activities to business outcomes.
Objective
Research the important marketing metrics used across awareness, engagement, acquisition, conversion, and retention stages.
Explain the difference between vanity metrics and actionable business metrics.
For each selected metric, provide its definition, formula, purpose, and example.
Create a funnel-based measurement framework showing which metrics should be monitored at each stage.
Submit a 5-page marketing metrics report with formulas, examples, and a complete measurement framework.
Week 3-4: Marketing Dashboard Creation
Summary
Create a marketing performance dashboard using fictional data.
Objective
Create a fictional dataset covering three months of marketing activity.
Include data for multiple channels and metrics such as spend, traffic, leads, conversions, revenue, and engagement.
Clean and organise the data in a spreadsheet.
Create a dashboard using suitable tables, KPI summaries, and charts.
Ensure every chart answers a meaningful business question.
Submit the spreadsheet/dashboard file and a short document explaining each KPI and why each visualisation was selected.
Week 5-6: Marketing Attribution Analysis
Summary
Compare different attribution approaches using fictional customer journeys.
Objective
Create fictional customer journeys containing multiple marketing touchpoints.
Apply at least three attribution approaches such as first-touch, last-touch, and linear attribution.
Calculate how much conversion credit each channel receives under every approach.
Compare the results and explain why channel contribution changes between models.
Create charts comparing attribution results.
Submit the dataset, calculations, charts, and a 4-5 page attribution analysis report.
Week 7-8: Marketing Management Insight Report
Summary
Convert marketing analysis into a clear decision-ready management report.
Objective
Use the dashboard and attribution analysis created in the previous tasks.
Identify the three most important findings from the available data.
Explain the business impact of each finding using supporting numbers or charts.
Recommend specific actions related to budget, channels, audience, or content.
Write the report in simple language suitable for a non-technical manager.
Submit a 5-page management report containing executive summary, findings, evidence, recommendations, and next steps.
Launch Your Internship
Gain real-world skills, work on live projects and get an NSDC-affiliated certificate — absolutely free!