Programs
Employer Branding Student Partner
Brand Management Internship in Pune
Step 1: Apply for your favorite Internship
After you apply, you will receive an offer letter instantly. No queues, no uncertainty—just a quick start to your career journey.
Step 2: Submit Your Task(s)
You will be assigned weekly tasks to complete. Submit them on time to earn your certificate.
Step 3: Your task(s) will be evaluated
Your tasks will be evaluated by our team. You will receive feedback and suggestions for improvement.
Step 4: Receive your Certificate
Once you complete your tasks, you will receive a certificate of completion. This certificate will be a valuable addition to your resume.
About this Internship
Work from home internship focused on brand positioning, identity, messaging, customer perception, and brand health analysis through research and practical assignments.
Tasks and Duties
Week 1-2: Brand Positioning Research
Summary
Analyse how competing brands position themselves within a category.
Objective
Select one product category and identify four competing brands.
Study their publicly available websites, advertisements, social media communication, product descriptions, and customer-facing messages.
Identify their target audience, value proposition, key differentiator, tone, and pricing position.
Create a two-dimensional brand positioning map.
Identify gaps where a new brand could position itself differently.
Submit a 5-page positioning report with comparison tables, positioning map, findings, and recommendations.
Week 3-4: Brand Identity Guide
Summary
Create a complete brand identity guide for a fictional company.
Objective
Create a fictional company with a product, target audience, and brand promise.
Define its brand personality, values, tone of voice, communication style, and visual direction.
Create basic guidelines for logo usage, colours, typography, imagery, and content style.
Prepare examples showing appropriate and inappropriate brand communication.
Submit a 6-8 page brand identity guide in PDF format.
The guide should be clear enough for another person to understand how the brand should communicate.
Week 5-6: Brand Messaging Framework
Summary
Develop consistent messaging for multiple customer segments.
Objective
Define the core message and value proposition of your fictional brand.
Identify at least three different customer segments.
Create a suitable message for each segment while keeping the main brand positioning consistent.
Prepare supporting proof points, benefits, objections, and calls-to-action.
Write sample website, advertisement, and social media copy for each segment.
Submit a messaging framework document containing the complete messaging structure and examples.
Week 7-8: Brand Health Survey Report
Summary
Design a brand perception survey and analyse fictional responses.
Objective
Create a fictional brand and design a survey measuring awareness, perception, preference, consideration, satisfaction, and loyalty.
Prepare at least 12 clear survey questions using suitable response scales.
Generate at least 30 fictional responses in a spreadsheet.
Analyse the responses using percentages, averages, and simple charts.
Identify the strongest and weakest areas of the brand.
Submit the survey, response dataset, charts, and a 4-5 page brand health report with recommendations.
Launch Your Internship
Gain real-world skills, work on live projects and get an NSDC-affiliated certificate — absolutely free!