Digital Marketing Internship in Hyderabad

Research the major digital marketing channels including SEO, social media marketing, email marketing, search advertising, display advertising, content marketing, and influencer marketing.

For each channel, explain its purpose, target audience, advantages, limitations, typical cost structure, and suitable business objectives.

Select a fictional small business and explain which three channels would be most suitable for that business and why.

Prepare a comparison table covering channel, objective, audience, benefits, limitations, estimated cost level, and suitable use case.

Submit a 4-5 page PDF report containing your research, comparison table, business recommendation, and conclusion.

Select one product or service category such as online education, fashion, food delivery, fitness, or travel.

Identify three competing brands that have publicly accessible websites or social media profiles.

Analyse their website messaging, social media presence, content themes, posting frequency, offers, calls-to-action, and customer engagement approach.

Prepare a competitor comparison matrix and identify at least five gaps or opportunities that a new brand could use.

Create a SWOT-style summary for the selected competitors.

Submit a 5-6 page competitor analysis report with screenshots or publicly available examples, comparison tables, findings, and recommendations.

Create a fictional business and define its product or service, target audience, location, and business objective.

Define one measurable campaign objective such as generating leads, increasing website traffic, improving brand awareness, or promoting a product.

Select suitable digital channels and prepare a campaign strategy for each channel.

Create a campaign timeline, content plan, audience segments, estimated budget allocation, and key performance indicators.

Prepare sample campaign messages or advertisement ideas.

Submit a complete 6-8 page campaign plan containing campaign objective, target audience, channel strategy, budget, timeline, sample content, KPIs, and expected outcomes.

Create a fictional one-month campaign dataset containing at least three marketing channels.

Include metrics such as impressions, reach, clicks, conversions, campaign cost, revenue, cost per click, conversion rate, and return on ad spend.

Calculate the important performance metrics using spreadsheet formulas.

Create suitable charts showing channel performance and identify the strongest and weakest channels.

Explain what actions should be taken based on the data.

Submit the spreadsheet containing calculations and a 4-5 page PDF performance report with charts, findings, insights, and recommendations.